| Using supply chain management to leverage a firm's market orientation JH Martin, B Grbac Industrial marketing management 32 (1), 25-38, 2003 | 371 | 2003 |
| Ponašanje potrošača na tržištu krajnje i poslovne potrošnje-osobitosti, reakcije, izazovi, ograničenja B Grbac, D Lončarić Sveučilište u Rijeci, Ekonomski fakultet, 2010 | 107 | 2010 |
| Ponašanje potrošača na tržištu krajnje i poslovne potrošnje B Grbac, D Lončarić Sveučilište u Rijeci, Promarket, Rijeka, 2010 | 89 | 2010 |
| When policies and marketing systems explode: An assessment of food marketing in the war-ravaged Balkans and implications for recovery, sustainable peace, and prosperity CJ Shultz, TJ Burkink, B Grbac, N Renko Journal of Public Policy & Marketing 24 (1), 24-37, 2005 | 89 | 2005 |
| Osvajanje ciljnog tržišta B Grbac Sveučilište u Rijeci, Ekonomski fakultet, 2005 | 68 | 2005 |
| Ethics, social responsibility and business performance in a transition economy B Grbac, D Lončarić EuroMed Journal of Business 4 (2), 143-158, 2009 | 67 | 2009 |
| Načela marketinga B Grbac Sveučilište u Rijeci, Ekonomski fakultet, 2007 | 61 | 2007 |
| Znanje o potrošačima-odrednica ostvarivanja konkurentske prednosti B Grbac, M Meler | 54* | 2007 |
| Employee involvement and market orientation in a transition economy: importance, problems and a solution JH Martin, BA Martin, B Grbac Journal of Managerial Issues, 485-502, 1998 | 53 | 1998 |
| Marketinško planiranje-preduvjet uspješnog razvoja B Grbac, M Meler | 42 | 2007 |
| Stvaranje i razmjena vrijednosti B Grbac Sveučilište u Rijeci, Ekonomski fakultet, 2012 | 41 | 2012 |
| Izazovi međunarodnog tržišta B Grbac Sveučilište u Rijeci, Ekonomski fakultet, 2009 | 35 | 2009 |
| The effects of supplier focus, customer responsiveness and strategy type on growth in a transition economy JH Martin, B Grbac Journal of Marketing Theory and Practice 11 (2), 43-55, 2003 | 35 | 2003 |
| Contribution of food products in creating cultural identity of tourist destination B Grbac, A Milohanovic WSEAS International Conference. Proceedings. Mathematics and Computers in …, 2008 | 32 | 2008 |
| Metrika marketinga B Grbac, M Meler Sveučilište u Rijeci, Ekonomski fakultet, 2010 | 30 | 2010 |
| Identitet marketinga B Grbac Sveučilište u Rijeci, Ekonomski fakultet, 2006 | 30 | 2006 |
| Marketing: koncepcija, imperativ, izazov B Grbac Sveučilište u Rijeci, Ekonomski fakultet, 2005 | 29 | 2005 |
| Smaller and larger firms' marketing activities as a response to economic privatization: Marketing is alive and well in Croatia JH Martin, B Grbac Journal of Small Business Management 36 (1), 95, 1998 | 25 | 1998 |
| Marketinške paradigme: stvaranje i razmjena vrijednosti B Grbac Sveučilište u Rijeci, Ekonomski fakultet, 2010 | 24 | 2010 |
| Trendovi marketinga B Grbac, J Dlačić, I First | 22 | 2008 |
Clifford ShultzProfessor and Charles H. Kellstadt Chair of Marketing, Loyola University ChicagoVerified email at luc.edu
