| Factors influencing the price premiums that consumers pay for national brands over store brands R Sethuraman, C Cole Journal of Product & Brand Management 8 (4), 340-351, 1999 | 504 | 1999 |
| Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses C Bonifield, C Cole Marketing Letters 18, 85-99, 2007 | 499 | 2007 |
| Consumers' search and use of nutrition information: The challenge and promise of the nutrition labeling and education act SK Balasubramanian, C Cole Journal of marketing 66 (3), 112-127, 2002 | 491 | 2002 |
| Age differences in consumers' search for information: Public policy implications CA Cole, SK Balasubramanian Journal of consumer research 20 (1), 157-169, 1993 | 424 | 1993 |
| Consumer decision making and aging: Current knowledge and future directions C Yoon, CA Cole, MP Lee Journal of Consumer Psychology 19 (1), 2-16, 2009 | 406 | 2009 |
| Age differences in information processing: Understanding deficits in young and elderly consumers DR John, CA Cole Journal of consumer research 13 (3), 297-315, 1986 | 397 | 1986 |
| The effects of length, content, and repetition on television commercial effectiveness SN Singh, CA Cole Journal of Marketing Research 30 (1), 91-104, 1993 | 332 | 1993 |
| The orbitofrontal cortex, real‐world decision making, and normal aging NL Denburg, CA Cole, M Hernandez, TH Yamada, D Tranel, A Bechara, ... Annals of the New York Academy of Sciences 1121 (1), 480-498, 2007 | 264 | 2007 |
| Cognitive and age-related differences in the ability to use nutritional information in a complex environment CA Cole, GJ Gaeth Journal of Marketing research 27 (2), 175-184, 1990 | 249 | 1990 |
| Services marketing: Principles and practice A Palmer, C Cole (No Title), 1995 | 239 | 1995 |
| Product returns on the internet: a case of mixed signals? C Bonifield, C Cole, RL Schultz Journal of Business Research 63 (9-10), 1058-1065, 2010 | 230 | 2010 |
| Cross-national logo evaluation analysis: An individual-level approach R Van der Lans, JA Cote, CA Cole, SM Leong, A Smidts, PW Henderson, ... Marketing science 28 (5), 968-985, 2009 | 198 | 2009 |
| Cross-national logo evaluation analysis: An individual-level approach R Van der Lans, JA Cote, CA Cole, SM Leong, A Smidts, PW Henderson, ... Marketing science 28 (5), 968-985, 2009 | 198 | 2009 |
| Encoding and media effects on consumer learning deficiencies in the elderly CA Cole, MJ Houston Journal of Marketing Research 24 (1), 55-63, 1987 | 177 | 1987 |
| Encoding and media effects on consumer learning deficiencies in the elderly CA Cole, MJ Houston Journal of Marketing Research 24 (1), 55-63, 1987 | 177 | 1987 |
| Decision making and brand choice by older consumers C Cole, G Laurent, A Drolet, J Ebert, A Gutchess, R Lambert-Pandraud, ... Marketing Letters 19, 355-365, 2008 | 173 | 2008 |
| Why do consumers pay more for national brands than for store brands? R Sethuraman, C Cole (No Title), 1997 | 148 | 1997 |
| Deterrence and consumer fraud CA Cole Journal of Retailing 65 (1), 107, 1989 | 140 | 1989 |
| Better him than me: social comparison theory and service recovery C Bonifield, CA Cole Journal of the Academy of Marketing Science 36, 565-577, 2008 | 127 | 2008 |
| Mood effects on attitudes, perceived risk and choice: Moderators and mediators A Fedorikhin, CA Cole Journal of Consumer Psychology 14 (1-2), 2-12, 2004 | 123 | 2004 |
