María-del-Carmen Alarcón-del-Amo
María-del-Carmen Alarcón-del-Amo
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Title
Cited by
Cited by
Year
Investigación de mercados
ÁE Talaya, AM Collado
Esic Editorial, 2014
1852014
Consumer adoption of social networking sites: implications for theory and practice
C Lorenzo-Romero, E Constantinides, MC Alarcón-del-Amo
Journal of Research in Interactive Marketing 5 (2/3), 170-188, 2011
1582011
Adopción de redes sociales virtuales: ampliación del modelo de aceptación tecnológica integrando confianza y riesgo percibido
CL Romero, MCA de Amo, MÁG Borja
Cuadernos de Economía y Dirección de la Empresa 14 (3), 194-205, 2011
912011
Classifying and profiling social networking site users: A latent segmentation approach
MC Alarcón-del-Amo, C Lorenzo-Romero, MÁ Gómez-Borja
Cyberpsychology, behavior, and social networking 14 (9), 547-553, 2011
812011
Analysis of acceptance of social networking sites
MC Alarcón-del-Amo, C Lorenzo-Romero, MA Gomez-Borja
African Journal of Business Management 6 (29), 8609-8619, 2012
52*2012
Redes sociales virtuales,¿ de qué depende su uso en España?
C Lorenzo-Romero, MÁ Gómez-Borja, M del Carmen Alarcón-del-Amo
Innovar. Revista de Ciencias Administrativas y Sociales 21 (41), 145-157, 2011
522011
Redes sociales virtuales,¿ de qué depende su uso en España?
C Lorenzo-Romero, MÁ Gómez-Borja, MC Alarcón-del-Amo
Innovar. Revista de Ciencias Administrativas y Sociales 21 (41), 145-156, 2011
522011
Determinants of use of social media tools in retailing sector
C Lorenzo-Romero, MC Alarcón-del-Amo, E Constantinides
Journal of theoretical and applied electronic commerce research 9 (1), 44-55, 2014
502014
Social networking sites as business tool: a study of user behavior
E Constantinides, C Lorenzo-Romero, MC Alarcón-del-Amo
Business Process Management 444, 221-240, 2013
422013
Web aesthetics effects on user decisions: impact of exposure length on website quality perceptions and buying intentions
C Lorenzo-Romero, E Constantinides, MC Alarcón-del-Amo
Journal of internet commerce 12 (1), 76-105, 2013
362013
Adoption of social networking sites by Italian
MC Alarcón-del-Amo, C Lorenzo-Romero, G Del Chiappa
Information Systems and e-Business Management 12 (2), 165-187, 2014
35*2014
Segmentation of users of social networking websites
C Lorenzo-Romero, MC Alarcón-del-Amo, E Constantinides
Social Behavior and Personality: an international journal 40 (3), 401-414, 2012
332012
Profiles of social networking sites users in the Netherlands
E Constantinides, M Carmen Alarcón del Amo, CL Romero
The 18th Annual High Technology Small Firms Conference, 2010
302010
Examining the impact of managerial involvement with social media on exporting firm performance
MC Alarcón-del Amo, A Rialp-Criado, J Rialp-Criado
International Business Review 27 (2), 355-366, 2017
29*2017
Profiling tourists based on their perceptions of the trustworthiness of different types of peer-to-peer applications
G Del Chiappa, C Lorenzo-Romero, MC Alarcon-del-Amo
Current Issues in Tourism 21 (3), 259-276, 2018
282018
Internet and user-generated content versus high street travel agencies: A latent gold segmentation in the context of Italy
G Del Chiappa, MDC Alarcón-Del-Amo, C Lorenzo-Romero
Journal of Hospitality Marketing & Management 25 (2), 197-217, 2016
282016
The Effect of Social Media Adoption on Exporting Firms’ Performance
MC Alarcón-del-Amo, A Rialp, J Rialp
Entrepreneurship in International Marketing (Advances in International …, 2015
27*2015
Diferencias entre usuarios y no usuarios de redes sociales virtuales en la Web 2.0.
MC Alarcón-del-Amo, C Lorenzo-Romero
Enl@ ce: Revista Venezolana de Información, tecnología y conocimiento 9 (2 …, 2012
252012
SOCIAL MEDIA AS MARKETING STRATEGY: AN EXPLORATIVE STUDY ON ADOPTION AND USE BY RETAILERS
C Lorenzo-Romero, E Constantinides, MC Alarcón-del-Amo
Social Media in Strategic Management 11, 197-215, 2013
222013
Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands
A Cuneo, SJ Milberg, MC Alarcón-del-Amo, P Lopez-Belbeze
European Management Journal 37 (1), 117-128, 2019
212019
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