| WHY do YOU care about me? The impact of retailers’ customer care activities on customer orientation perceptions and store patronage intentions V Vannucci, C Dasmi, O Nechaeva, G Pizzi, G Aiello Journal of Retailing and Consumer Services 73, 103305, 2023 | 11 | 2023 |
| Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands M Kniazeva, G Aiello, C Dasmi, V Mazzoli, O Nechaeva, FU Syed Journal of Global Fashion Marketing 15 (1), 62-89, 2024 | 3 | 2024 |
| Brand engagement into self-concept and culture: a literature review for a future research agenda O Nechaeva, V Mazzoli, R Donvito Journal of Brand Management 30 (5), 414-431, 2023 | 3 | 2023 |
| Usage of Circuit of Culture Model in Analyzing Promotion of an International Event: at the Example of Dubai Expo 2020 PR Campaign O Nechaeva Стратегии развития социальных общностей, институтов и территорий. Т. 1 …, 2019 | 2 | 2019 |
| Brand Engagement into Self-Concept: Investigating Emerging Research Frontiers, Outcomes for Consumers, and Implications for Brand Strategies O NECHAEVA | | 2024 |
| OMNICHANNEL COMMUNICATION OF SUSTAINABILITY IN THE LUXURY FASHION SECTOR: A STRATEGY TO INCREASE CONSUMER BRAND ENGAGEMENT C Dasmi, O Nechaeva Global Marketing Conference, 480-483, 2023 | | 2023 |
| THE POWER OF SILENCE: HIGH-END FASHION BRANDS WITHDRAW FROM SOCIAL MEDIA O Nechaeva, V Mazzoli, R Donvito, V Vannucci, G Aiello Global Marketing Conference, 239-244, 2023 | | 2023 |
| Brand Engagement into Self-Concept and Culture: a Bibliometric and Thematic Review for a Future Research Agenda O Nechaeva, V Mazzoli, R Donvito JOURNAL OF BRAND MANAGEMENT, 0-0, 2022 | | 2022 |
| Communication of Sustainability in Omnichannel Retailing as a Tool to Increase Brand Engagement: An Abstract G Aiello, C Dasmi, O Nechaeva Academy of Marketing Science Annual Conference, 279-280, 2022 | | 2022 |
| DEFINING POTENTIAL RESEARCH DIRECTIONS OF BRAND ENGAGEMENT INTO SELF-CONCEPT: CONSUMERS’CULTURAL DIMENSIONS PERSPECTIVE O Nechaeva, R Donvito, V Mazzoli Global Fashion Management Conference, 400-404, 2021 | | 2021 |
| Defining potential research directions of brand engagement into self-concept: consumer’cultural dimensions perspective V Mazzoli, O Nechaeva 2021 Global Fashion Management Conference at Seoul (Virtual conference, 0-0, 2021 | | 2021 |
