| WHY do YOU care about me? The impact of retailers’ customer care activities on customer orientation perceptions and store patronage intentions V Vannucci, C Dasmi, O Nechaeva, G Pizzi, G Aiello Journal of Retailing and Consumer Services 73, 103305, 2023 | 11 | 2023 |
| Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands M Kniazeva, G Aiello, C Dasmi, V Mazzoli, O Nechaeva, FU Syed Journal of Global Fashion Marketing 15 (1), 62-89, 2024 | 3 | 2024 |
| How does the use of shockvertising trigger moral emotions? A focus on the plastic issue C Dasmi, D Acuti, L Grazzini, G Aiello Managing Sustainability: Perspectives From Retailing and Services, 169-184, 2022 | 2 | 2022 |
| PROMOTING PERCEIVED GREEN BRAND TRUSTWORTHINESS THROUGH VIRTUAL REALITY: A CONCEPTUAL FRAMEWORK C Dasmi, A Marrucci, FU Syed, G Aiello Global Marketing Conference, 234-238, 2023 | 1 | 2023 |
| How sustainability shapes consumer preferences on special occasions C Dasmi, A Diletta, V Mazzoli, R Donvito Business Strategy and the Environment, 2024 | | 2024 |
| OMNICHANNEL COMMUNICATION OF SUSTAINABILITY IN THE LUXURY FASHION SECTOR: A STRATEGY TO INCREASE CONSUMER BRAND ENGAGEMENT C Dasmi, O Nechaeva Global Marketing Conference, 480-483, 2023 | | 2023 |
| Facing the Global Customer: 10 Corso Como Innovative Path G Aiello, L Grazzini, O Nachaeva, C Dasmi Made in Italy and the Luxury Market, 55-70, 2023 | | 2023 |
| Communication of Sustainability in Omnichannel Retailing as a Tool to Increase Brand Engagement: An Abstract G Aiello, C Dasmi, O Nechaeva Academy of Marketing Science Annual Conference, 279-280, 2022 | | 2022 |
| DIGITAL PLATFORMS AND UPCYCLING IN FASHION: A CONSUMER-SIDE ANALYSIS A Marrucci, C Ciappei, M Gallucci, C Dasmi, L Zollo, R Rialti Global Fashion Management Conference, 93-97, 2021 | | 2021 |
| ASSESSING THE ROLE OF QR CODE TECHNOLOGY IN SUSTAINABLE FASHION C Dasmi, A Marrucci Global Fashion Management Conference, 221-225, 2021 | | 2021 |
| CSR communication in retail using QR Code G Aiello, R Donvito, C Dasmi, D Acuti, V Mazzoli XVII^ SIM Conference Proceedings, 0-0, 2020 | | 2020 |
