Alejandro Mollá
Alejandro Mollá
Catedrático de Marketing. Universidad de Valencia
Verified email at uv.es
TitleCited byYear
Dirección de marketing: conceptos esenciales
P Kotler
Pearson educación, 2003
44062003
Marketing estratégico
JJ Lambin, Alejandro Molla descals
McGraw-Hill, 1987
26411987
Antecedents and consequences of market orientation in public organisations
A Cervera, A Mollá, M Sanchez
European Journal of Marketing 35 (11/12), 1259-1288, 2001
2472001
Shopping-centre selection modelling: a segmentation approach
M Frasquet, I Gil, A Molla
The international review of retail, distribution and consumer research 11 (1 …, 2001
1372001
Brand assessment: a key element of marketing strategy
H Calderon, A Cervera, A Molla
Journal of product & brand management 6 (5), 293-304, 1997
1361997
La empresa familiar, el protocolo y la sucesión familiar
HAA Cardona, DR Balvín
Estudios Gerenciales 30 (132), 252-258, 2014
113*2014
Introducción al marketing
S Miquel, EJ Bigné, A Mollá
991994
Comportamiento del consumidor
I Quintanilla, G Berenguer, M Gómez, A Molla
Barcelona, Eureca Media, 2014
832014
Comportamiento del consumidor
AM Descals
Editorial UOC, 2006
712006
Comportamiento del consumidor
G Berenguer, AM Descals
Editorial UOC, 2006
662006
Spanish consumers' perceptions of US apparel speciality retailers' products and services
K Hyllegard, M Eckman, AM Descals, MAG Borja
Journal of Consumer Behaviour: An International Research Review 4 (5), 345-362, 2005
662005
Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping
M Frasquet, A Mollá, E Ruiz
Electronic Commerce Research and Applications 14 (6), 654-665, 2015
642015
Estatus del marketing de relaciones
MS Pérez, AM Descals, IG Saura
Revista Europea de Dirección y Economía de la Empresa 9 (3), 47-64, 2000
562000
Grouping performing arts consumers according to attendance goals
M Cuadrado, A Mollà
International Journal of Arts Management, 54-60, 2000
512000
Post-entry internationalisation activity of retailers: An assessment of dynamic capabilities
M Frasquet, J Dawson, A Mollá
Management Decision 51 (7), 1510-1527, 2013
462013
Casos prácticos de marketing
JJ Lambin, N Lado, J Rivera, A Mollá
McGraw-Hill, 1995
441995
Using daily store-level data to understand price promotion effects in a semiparametric regression model
MP Martínez-Ruiz, A Mollá-Descals, MA Gómez-Borja, JL Rojo-Álvarez
Journal of Retailing and Consumer Services 13 (3), 193-204, 2006
362006
Category management and consumer choice
A Mollà, JM Múgica, MJ Yagüe
International Review of Retail, Distribution and Consumer Research 8 (2 …, 1998
301998
Understanding loyalty in multichannel retailing: the role of brand trust and brand attachment
M Frasquet, A Molla Descals, ME Ruiz-Molina
International Journal of Retail & Distribution Management 45 (6), 608-625, 2017
292017
Internationalization of SME retailer: barriers and the role of public support organizations
T Fayos Gardó, H Calderón García, A Mollá Descals
International Journal of Retail & Distribution Management 43 (2), 183-200, 2015
262015
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Articles 1–20