Alejandro Mollá
Alejandro Mollá
Catedrático de Marketing. Universidad de Valencia
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TitleCited byYear
Dirección de marketing
P Kotler, KL Keller
Pearson educación, 2009
Marketing estratégico
JJ Lambin, Alejandro Molla descals
McGraw-Hill, 1987
Antecedents and consequences of market orientation in public organisations
A Cervera, A Mollá, M Sanchez
European Journal of Marketing, 2001
Brand assessment: a key element of marketing strategy
H Calderon, A Cervera, A Molla
Journal of Product & Brand Management, 1997
Shopping-centre selection modelling: a segmentation approach
M Frasquet, I Gil, A Molla
The international review of retail, distribution and consumer research 11 (1 …, 2001
La empresa familiar, el protocolo y la sucesión familiar
HAA Cardona, DR Balvín
Estudios Gerenciales 30 (132), 252-258, 2014
Introducción al marketing
S Miquel, EJ Bigné, A Mollá
Comportamiento del consumidor
I Quintanilla, G Berenguer, M Gómez
España: Editorial UOC, 2014
Comportamiento del consumidor
AM Descals
Editorial UOC, 2006
Comportamiento del consumidor
G Berenguer, M Gómez, A Mollá, I Quintanilla
Editorial UOC, 2006
Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping
M Frasquet, A Mollá, E Ruiz
Electronic Commerce Research and Applications 14 (6), 654-665, 2015
Spanish consumers' perceptions of US apparel speciality retailers' products and services
K Hyllegard, M Eckman, AM Descals, MAG Borja
Journal of Consumer Behaviour: An International Research Review 4 (5), 345-362, 2005
Estatus del marketing de relaciones
MS Pérez, AM Descals, IG Saura
Revista Europea de Dirección y Economía de la Empresa 9 (3), 47-64, 2000
Grouping performing arts consumers according to attendance goals
M Cuadrado, A Mollà
International Journal of Arts Management, 54-60, 2000
Post-entry internationalisation activity of retailers: An assessment of dynamic capabilities
M Frasquet, J Dawson, A Mollá
Management Decision 51 (7), 1510-1527, 2013
Casos prácticos de marketing
JJ Lambin
McGraw-Hill,, 1995
Using daily store-level data to understand price promotion effects in a semiparametric regression model
MP Martínez-Ruiz, A Mollá-Descals, MA Gómez-Borja, JL Rojo-Álvarez
Journal of retailing and consumer services 13 (3), 193-204, 2006
Understanding loyalty in multichannel retailing: the role of brand trust and brand attachment
M Frasquet, AM Descals, ME Ruiz-Molina
International Journal of Retail & Distribution Management, 2017
Category management and consumer choice
A Mollà, JM Múgica, MJ Yagüe
International Review of Retail, Distribution and Consumer Research 8 (2 …, 1998
Comportamiento del consumidor
A Mollá Descals
Comportamiento del consumidor, 1-240, 2012
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