| Efficiency and cross-efficiency in DEA: Derivations, meanings and uses J Doyle, R Green Journal of the operational research society 45, 567-578, 1994 | 1842 | 1994 |
| The interactive effects of colors and products on perceptions of brand logo appropriateness PA Bottomley, JR Doyle Marketing theory 6 (1), 63-83, 2006 | 513 | 2006 |
| Preference voting and project ranking using DEA and cross-evaluation RH Green, JR Doyle, WD Cook European journal of operational research 90 (3), 461-472, 1996 | 475 | 1996 |
| The formation of attitudes towards brand extensions: Testing and generalising Aaker and Keller's model PA Bottomley, JR Doyle International Journal of Research in Marketing 13 (4), 365-377, 1996 | 392 | 1996 |
| The robustness of the asymmetrically dominated effect: Buying frames, phantom alternatives, and in‐store purchases JR Doyle, DJ O'Connor, GM Reynolds, PA Bottomley Psychology & Marketing 16 (3), 225-243, 1999 | 318 | 1999 |
| Data envelopment analysis and multiple criteria decision making J Doyle, R Green Omega 21 (6), 713-715, 1993 | 278 | 1993 |
| Survey of time preference, delay discounting models JR Doyle Judgment and Decision making 8 (2), 116-135, 2013 | 262 | 2013 |
| Font appropriateness and brand choice JR Doyle, PA Bottomley Journal of business research 57 (8), 873-880, 2004 | 227 | 2004 |
| A comparison of three weight elicitation methods: good, better, and best PA Bottomley, JR Doyle Omega 29 (6), 553-560, 2001 | 221 | 2001 |
| Cross-Evaluation In Dea: Improving Discrimination Among Dmus. JR Doyle, RH Green INFOR: Information Systems and Operational Research 33 (3), 205-222, 1995 | 204 | 1995 |
| Dressed for the occasion: Font-product congruity in the perception of logotype JR Doyle, PA Bottomley Journal of consumer psychology 16 (2), 112-123, 2006 | 201 | 2006 |
| Cross-national logo evaluation analysis: An individual-level approach R Van der Lans, JA Cote, CA Cole, SM Leong, A Smidts, PW Henderson, ... Marketing science 28 (5), 968-985, 2009 | 197 | 2009 |
| Testing the reliability of weight elicitation methods: direct rating versus point allocation PA Bottomley, JR Doyle, RH Green Journal of Marketing Research 37 (4), 508-513, 2000 | 193 | 2000 |
| Hierarchies and groups in DEA WD Cook, D Chai, J Doyle, R Green Journal of productivity analysis 10, 177-198, 1998 | 169 | 1998 |
| Comparing products using data envelopment analysis JR Doyle, RH Green Omega 19 (6), 631-638, 1991 | 168 | 1991 |
| Judging relative importance: direct rating and point allocation are not equivalent JR Doyle, RH Green, PA Bottomley Organizational behavior and human decision processes 70 (1), 65-72, 1997 | 165 | 1997 |
| The wandering weekday effect in major stock markets JR Doyle, CH Chen Journal of Banking & Finance 33 (8), 1388-1399, 2009 | 164 | 2009 |
| Multiattribute choice for the lazy decision maker: Let the alternatives decide! JR Doyle Organizational Behavior and Human Decision Processes 62 (1), 87-100, 1995 | 92 | 1995 |
| Judging the quality of research in business schools: the UK as a case study JR Doyle, AJ Arthurs Omega 23 (3), 257-270, 1995 | 77 | 1995 |
| The massage in the medium: Transfer of connotative meaning from typeface to names and products JR Doyle, PA Bottomley Applied Cognitive Psychology: The Official Journal of the Society for …, 2009 | 72 | 2009 |
Wade D. CookProfessor of Management ScienceVerified email at schulich.yorku.ca
