Sunčana Piri Rajh
Sunčana Piri Rajh
University of Zagreb Faculty of Economics and Business
Verified email at net.efzg.hr - Homepage
Title
Cited by
Cited by
Year
Osnove marketinga
J Previšić, ĐO Došen
Adverta, 2007
1392007
Antecedents of food-related consumer decision-making styles
ID Anić, SP Rajh, E Rajh
British food journal, 2014
352014
Market segmentation in the Republic of Croatia according to food-related lifestyle
T Kesić, S Piri Rajh, H Kesić
Ekonomski pregled 59 (9-10), 603-522, 2008
262008
Utjecaj kvalitete i cijene na lojalnost marki
ID Anić, S Piri Rajh, E Rajh
Ekonomski pregled 61 (3-4), 137-150, 2010
192010
Comparison of perceived value structural models
SP Rajh
MARKET/TRŽIŠTE 24 (1), 117-133, 2012
162012
Consumer behavior
T Kesić
Opinio, 2006
142006
The Influence of Animosity, Xenophilia and Ethnocentric Tendencies on Consumers' Willingness to Buy Foreign Products (The Case of Croatia)
T Kesić, SP Rajh, G Vlašić
34th EMAC Conference: Rejuvenating Marketing-Contamination, Innovation …, 2005
122005
RAZLIKE U STILOVIMA ODLUČIVANJA POTROŠAČA S OBZIROM NA SPOL ISPITANIKA UZ POSEBAN OSVRT NA HRVATSKU.
ID Anić, E Rajh, SP Rajh
Trziste/Market 22 (1), 2010
112010
Organizational buying decision approaches in manufacturing industry: developing measures and typology
DS Ćorić, ID Anić, SP Rajh, E Rajh, N Kurnoga
Journal of Business & Industrial Marketing, 2017
92017
Differences in consumer decision-making styles among selected south-east European countries
ID Anić, A Ciunova-Shuleska, SP Rajh, E Rajh, A Bevanda
Economic research-Ekonomska istraživanja 29 (1), 665-681, 2016
82016
Utjecaj odrednica kvalitete i troška na percepciju vrijednosti i namjeru kupovine potrošača
S Piri Rajh
82006
Utjecaj cijene i imidža marke na percipiranu kvalitetu
S Piri Rajh, E Rajh
Market-Tržište 16 (1-2), 5-16, 2004
62004
Country image and product brand image as competitive marketing strategy factors
T Kesić, S Piri Rajh, S Kraljević
Proceedings of the 5th International Conference on" Enterprise in Transition …, 2003
62003
Consumer behaviour
R Soloman Micheel
Prentice Hall, 2002
62002
Percepcija odnosa cijene i kvalitete i cjenovna osjetljivost potrošača u kupnji elektroničkih proizvoda
S Piri Rajh, L Lijović
Zbornik Ekonomskog fakulteta u Zagrebu 15 (1), 65-78, 2017
52017
Utjecaj cijene i sniženja cijene na percipiranu kvalitetu
S Piri Rajh, E Rajh
Zbornik ekonomskog fakulteta u Zagrebu 4 (1), 347-364, 2006
52006
Konceptualni model upravljanja imidžom Hrvatske
T Kesić, S Piri Rajh
Zbornik radova, Marketing države-marketing hrvatske države, 2001
52001
Exploring consumers’ food-related decision-making style groups and their shopping behaviour
ID Anić, E Rajh, S Piri Rajh
Economic research-Ekonomska istraživanja 28 (1), 63-74, 2015
42015
The impact of quality and price consciousness on brand loyalty
ID Anić, S Piri Rajh, E Rajh
Ekonomski pregled 61 (3-4), 137-150, 2010
42010
The Influence of Cognitive and Affective Factors on Consumers Willingness to Buy Foreign Products (The Case of Croatia)
T Kesić, SP Rajh, G Vlašić
Cultural Perspectives in Marketing Conference, 2006
42006
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