Antecedents of food-related consumer decision-making styles ID Anić, S Piri Rajh, E Rajh British food journal 116 (3), 431-450, 2014 | 69 | 2014 |
Utjecaj kvalitete i cijene na lojalnost marki ID Anić, S Piri Rajh, E Rajh Ekonomski pregled 61 (3-4), 137-150, 2010 | 35* | 2010 |
Market segmentation in the Republic of Croatia according to food-related lifestyle T Kesić, S Piri Rajh, H Kesić Ekonomski pregled 59 (9-10), 603-522, 2008 | 32 | 2008 |
Organizational buying decision approaches in manufacturing industry: developing measures and typology D Sinčić Ćorić, ID Anić, S Piri Rajh, E Rajh, N Kurnoga Journal of Business & Industrial Marketing 32 (2), 227-237, 2017 | 28 | 2017 |
Razlike u stilovima odlučivanja potrošača s obzirom na spol ispitanika uz poseban osvrt na Hrvatsku ID Anić, S Piri Rajh, E Rajh Market-Tržište 22 (1), 29-42, 2010 | 24* | 2010 |
Differences in consumer decision-making styles among selected south-east European countries ID Anić, A Ciunova-Shuleska, S Piri Rajh, E Rajh, A Bevanda Economic research-Ekonomska istraživanja 29 (1), 665-681, 2016 | 21 | 2016 |
Osnove marketinga T Vranešević, Đ Ozretić Došen, J Pavičić, S Piri Rajh, D Sinčić Ćorić, ... | 20 | 2021 |
Exploring consumers’ food-related decision-making style groups and their shopping behaviour ID Anić, E Rajh, S Piri Rajh Economic research-Ekonomska istraživanja 28 (1), 63-74, 2015 | 18 | 2015 |
Percepcija odnosa cijene i kvalitete i cjenovna osjetljivost potrošača u kupnji elektroničkih proizvoda S Piri Rajh, L Lijović Zbornik Ekonomskog fakulteta u Zagrebu 15 (1), 65-78, 2017 | 14 | 2017 |
The Influence of Animosity, Xenophilia and Ethnocentric Tendencies on Consumers' Willingness to buy foreign products (The Case of Croatia) T Kesić, S Piri Rajh, G Vlašić 34th EMAC Conference: Rejuvenating Marketing-Contamination, Innovation …, 2005 | 9 | 2005 |
Utjecaj cijene i sniženja cijene na percipiranu kvalitetu S Piri Rajh, E Rajh Zbornik ekonomskog fakulteta u Zagrebu 4 (1), 347-364, 2006 | 8 | 2006 |
Utjecaj cijene i imidža marke na percipiranu kvalitetu S Piri Rajh, E Rajh Market-Tržište 16 (1-2), 5-16, 2004 | 8* | 2004 |
Usporedba strukturnih modela percipirane vrijednosti S Piri Rajh Market-Tržište 24 (1), 117-133, 2012 | 7 | 2012 |
Country Image and Product Brand Image as Competitive Marketing Strategy Factors T Kesić, S Piri Rajh 5th International Conference on Enterprise in Transition, 1501-1513, 2003 | 7 | 2003 |
Cijene D Prebežac, S Piri Rajh | 5 | 2007 |
Utjecaj odrednica kvalitete i troška na percepciju vrijednosti i namjeru kupovine potrošača S Piri Rajh Ekonomski fakultet, Zagreb, 2006 | 5 | 2006 |
Marketing, 1. izdanje S Bratko, D Frajlić, G Keller, T Kesić, Đ Ozretić Došen, S Piri Rajh, ... Zagreb: SINEGRIJA, str, 453-459, 2001 | 5 | 2001 |
Konceptualni model upravljanja imidžom Hrvatske T Kesić, S Piri Rajh Zbornik radova, Marketing države-marketing hrvatske države, 2001 | 5 | 2001 |
The Influence of Cognitive and Affective Factors on Consumers Willingness to Buy Foreign Products (The Case of Croatia) T Kesić, S Piri Rajh, G Vlašić Cultural Perspectives in Marketing Conference, 2006 | 4 | 2006 |
Country Branding as a Competitive Marketing Strategy T Kesić, S Piri Rajh, G Vlašić 2nd International Conference" An Enterprise Odyssey: Building competitive …, 2004 | 4 | 2004 |