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Sunčana Piri Rajh
Sunčana Piri Rajh
University of Zagreb, Faculty of Economics & Business
Verified email at efzg.unizg.hr - Homepage
Title
Cited by
Cited by
Year
Antecedents of food-related consumer decision-making styles
ID Anić, S Piri Rajh, E Rajh
British food journal 116 (3), 431-450, 2014
662014
Utjecaj kvalitete i cijene na lojalnost marki
ID Anić, S Piri Rajh, E Rajh
Ekonomski pregled 61 (3-4), 137-150, 2010
32*2010
Market segmentation in the Republic of Croatia according to food-related lifestyle
T Kesić, S Piri Rajh, H Kesić
Ekonomski pregled 59 (9-10), 603-522, 2008
312008
Organizational buying decision approaches in manufacturing industry: developing measures and typology
D Sinčić Ćorić, ID Anić, S Piri Rajh, E Rajh, N Kurnoga
Journal of Business & Industrial Marketing 32 (2), 227-237, 2017
292017
Razlike u stilovima odlučivanja potrošača s obzirom na spol ispitanika uz poseban osvrt na Hrvatsku
ID Anić, S Piri Rajh, E Rajh
Market-Tržište 22 (1), 29-42, 2010
23*2010
Osnove marketinga
T Vranešević, Đ Ozretić Došen, J Pavičić, S Piri Rajh, D Sinčić Ćorić, ...
182021
Differences in consumer decision-making styles among selected south-east European countries
ID Anić, A Ciunova-Shuleska, S Piri Rajh, E Rajh, A Bevanda
Economic research-Ekonomska istraživanja 29 (1), 665-681, 2016
182016
Exploring consumers’ food-related decision-making style groups and their shopping behaviour
ID Anić, E Rajh, S Piri Rajh
Economic research-Ekonomska istraživanja 28 (1), 63-74, 2015
162015
Percepcija odnosa cijene i kvalitete i cjenovna osjetljivost potrošača u kupnji elektroničkih proizvoda
S Piri Rajh, L Lijović
Zbornik Ekonomskog fakulteta u Zagrebu 15 (1), 65-78, 2017
122017
The Influence of Animosity, Xenophilia and Ethnocentric Tendencies on Consumers' Willingness to buy foreign products (The Case of Croatia)
T Kesić, S Piri Rajh, G Vlašić
34th EMAC Conference: Rejuvenating Marketing-Contamination, Innovation …, 2005
102005
Utjecaj cijene i sniženja cijene na percipiranu kvalitetu
S Piri Rajh, E Rajh
Zbornik ekonomskog fakulteta u Zagrebu 4 (1), 347-364, 2006
82006
Utjecaj cijene i imidža marke na percipiranu kvalitetu
S Piri Rajh, E Rajh
Market-Tržište 16 (1-2), 5-16, 2004
8*2004
Usporedba strukturnih modela percipirane vrijednosti
S Piri Rajh
Market-Tržište 24 (1), 117-133, 2012
72012
Country Image and Product Brand Image as Competitive Marketing Strategy Factors
T Kesić, S Piri Rajh
5th International Conference on Enterprise in Transition, 1501-1513, 2003
72003
Cijene
D Prebežac, S Piri Rajh
52007
Utjecaj odrednica kvalitete i troška na percepciju vrijednosti i namjeru kupovine potrošača
S Piri Rajh
Ekonomski fakultet, Zagreb, 2006
52006
Marketing, 1. izdanje
S Bratko, D Frajlić, G Keller, T Kesić, Đ Ozretić Došen, S Piri Rajh, ...
Zagreb: SINEGRIJA, str, 453-459, 2001
52001
Konceptualni model upravljanja imidžom Hrvatske
T Kesić, S Piri Rajh
Zbornik radova, Marketing države-marketing hrvatske države, 2001
52001
The Influence of Cognitive and Affective Factors on Consumers Willingness to Buy Foreign Products (The Case of Croatia)
T Kesić, S Piri Rajh, G Vlašić
Cultural Perspectives in Marketing Conference, 2006
42006
Country Branding as a Competitive Marketing Strategy
T Kesić, S Piri Rajh, G Vlašić
2nd International Conference" An Enterprise Odyssey: Building competitive …, 2004
42004
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