| Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods D Weathers, S Sharma, SL Wood Journal of retailing 83 (4), 393-401, 2007 | 575 | 2007 |
| Assessing three sources of misresponse to reversed Likert items SD Swain, D Weathers, RW Niedrich Journal of marketing research 45 (1), 116-131, 2008 | 467 | 2008 |
| Can online product reviews be more helpful? Examining characteristics of information content by product type D Weathers, SD Swain, V Grover Decision Support Systems 79, 12-23, 2015 | 225 | 2015 |
| The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy D Weathers, S Sharma, RW Niedrich Journal of Business Research 58 (11), 1516-1524, 2005 | 118 | 2005 |
| Examining differences in consumer reactions to partitioned prices with a variable number of price components JP Carlson, D Weathers Journal of Business Research 61 (7), 724-731, 2008 | 116 | 2008 |
| Assessing generalizability of scales used in cross-national research S Sharma, D Weathers International Journal of Research in Marketing 20 (3), 287-295, 2003 | 90 | 2003 |
| Specifying price judgments with range–frequency theory in models of brand choice RW Niedrich, D Weathers, RC Hill, DR Bell Journal of marketing research 46 (5), 693-702, 2009 | 84 | 2009 |
| Assessing the relationships between e-tail success and product and web site factors D Weathers, I Makienko Journal of Interactive Marketing 20 (2), 41-54, 2006 | 79 | 2006 |
| Patient satisfaction with healthcare services a critical review YB Ferrand, J Siemens, D Weathers, LD Fredendall, Y Choi, RG Pirrallo, ... Quality Management Journal 23 (4), 6-22, 2016 | 63 | 2016 |
| Integrating analytics into marketing curricula: Challenges and effective practices for developing six critical competencies D Weathers, O Aragón Marketing Education Review 29 (4), 266-282, 2019 | 28 | 2019 |
| When and how should retailers rationalize the size and duration of price discounts? D Weathers, SD Swain, I Makienko Journal of Business Research 68 (12), 2610-2618, 2015 | 25 | 2015 |
| Why consumers respond differently to absolute versus percentage descriptions of quantities D Weathers, SD Swain, JP Carlson Marketing Letters 23, 943-957, 2012 | 22 | 2012 |
| Consumer responses to bonus pack and product enlargement claims JP Carlson, D Weathers, SD Swain Journal of Marketing Theory and Practice 24 (1), 59-71, 2016 | 18 | 2016 |
| Sizing up without selling out: the role of authenticity in maintaining long-run consumer support for successful underdog brands JC Siemens, D Weathers, S Smith, D Fisher Journal of Advertising 49 (1), 78-97, 2020 | 17 | 2020 |
| Tracking food intake as bites: effects on cognitive resources, eating enjoyment, and self-control D Weathers, JC Siemens, SW Kopp Appetite 111, 23-31, 2017 | 14 | 2017 |
| The effect of herding behavior on online review voting participation SL Tseng, S Lu, V Grover, D Weathers | 12 | 2017 |
| Can response variance effectively identify careless respondents to multi-item, unidimensional scales? D Weathers, A Bardakci Journal of Marketing Analytics 3, 96-107, 2015 | 10 | 2015 |
| Defining, and understanding commitment to, activity streaks D Weathers, TA Poehlman Journal of the Academy of Marketing Science 52 (2), 531-553, 2024 | 5 | 2024 |
| How product review voting is influenced by existing votes, consumer involvement, review valence, and review diagnosticity SL Tseng, S Lu, D Weathers, V Grover Decision Support Systems 172, 113981, 2023 | 5 | 2023 |
| Measures of state self-control and its causes for trackable activities D Weathers, JC Siemens Journal of Business Research 93, 1-11, 2018 | 5 | 2018 |
