| Click fraud KC Wilbur, Y Zhu Marketing Science 28 (2), 293-308, 2009 | 233 | 2009 |
| Television advertising and online search M Joo, KC Wilbur, B Cowgill, Y Zhu Management Science 60 (1), 56-73, 2014 | 205 | 2014 |
| Hybrid advertising auctions Y Zhu, KC Wilbur Marketing Science 30 (2), 249-273, 2011 | 104 | 2011 |
| Effects of TV advertising on keyword search M Joo, KC Wilbur, Y Zhu International Journal of Research in Marketing 33 (3), 508-523, 2016 | 80 | 2016 |
| Association of COVID-19-related hospital use and overall COVID-19 mortality in the USA P Karaca-Mandic, S Sen, A Georgiou, Y Zhu, A Basu Journal of general internal medicine, 1-3, 2020 | 41 | 2020 |
| Position auctions with budget constraints: Implications for advertisers and publishers S Lu, Y Zhu, A Dukes Marketing Science 34 (6), 897-905, 2015 | 34 | 2015 |
| Selective reporting of factual content by commercial media Y Zhu, A Dukes Journal of Marketing Research 52 (1), 56-76, 2015 | 34 | 2015 |
| Prominent attributes under limited attention Y Zhu, A Dukes Marketing Science 36 (5), 683-698, 2017 | 32 | 2017 |
| Why customer service frustrates consumers: Using a tiered organizational structure to exploit hassle costs A Dukes, Y Zhu Marketing Science 38 (3), 500-515, 2019 | 16 | 2019 |
| Quality score that makes you invest Z Katona, Y Zhu Available at SSRN 2954707, 2017 | 11 | 2017 |
| Does Television Advertising Influence Online Search? M Joo, KC Wilbur, Y Zhu Working Paper, Duke University, 2011 | 9 | 2011 |
| Effects of television advertising on Internet search M Joo, KC Wilbur, Y Zhu Unpublished manuscript, Ohio State University, Columbus. Accessed April 24, 2013, 2013 | 6 | 2013 |
| Prominent retailer and intrabrand competition R Wang, Y Zhu, G John Journal of Marketing Research 59 (3), 517-533, 2022 | 3 | 2022 |
| Using NLP to Extract Predicate History from Medical Device Approvals. Y Zhu, A Everhart, PK Mandic, S Sen ICIS, 2020 | 2 | 2020 |
| Why customer service frustrates consumers: Exploiting hassle costs by a tiered organizational structure A Dukes, Y Zhu Marketing Sci. Forthcoming, 2019 | 2 | 2019 |
| Surge Pricing and Customer Complaints Y Wei, L Xu, Y Zhu Available at SSRN, 2019 | 2 | 2019 |
| Prominent attributes Y Zhu, A Dukes Available at SSRN 2633851, 2015 | 2 | 2015 |
| Private-sector industrialization in China: Evidence from Wenzhou J Strauss, EY Qian, M Shen, D Liu, M Majbouri, Q Sun, Q Ying, Y Zhu Community, Market and State in Development, 262-290, 2010 | 2 | 2010 |
| COVID-19 Hospitalization Trends in Rural Versus Urban Areas in the United States Y Zhu, C Carroll, K Vu, S Sen, A Georgiou, P Karaca-Mandic Medical Care Research and Review, 10775587221111105, 2022 | 1 | 2022 |
| When (not) to persuade consumers: Persuasive and demarkting information designs R Berman, H Zhao, Y Zhu mimeo, 2021 | 1 | 2021 |
Kenneth C WilburProfessor of Marketing and Analytics, Rady School of Management, University of California, San DiegoVerified email at ucsd.edu
