| Compromise effect and consideration set size in consumer decision-making J Yoo, H Park, Kim, Wonjoon Applied Economics Letters 25 (8), 513-517, 2018 | 15 | 2018 |
| Mobile Payments Revolution: The Impact of Third-Party Mobile Payments on Customer Mobile Purchase Behavior Jaewon Yoo, Yuxin Chen, Minki Kim, Wonjoon Kim The 11th Yale China India Consumer Insights Conference, 2019 | | 2019 |
| Mobile Payment and In-Store Mobile Purchase Behavior Jaewon Yoo, Yuxin Chen, Minki Kim, Wonjoon Kim The 3rd CEIBS Marketing Symposium, 2019 | | 2019 |
| Curiosity Evocation and Resolution in Ads: Empirical Investigation in Large-Scale Randomized Controlled Trials Seokjoon Yoon, Jaewon Yoo, Minki Kim, Wonjoon Kim, Minsok Lee The 40th Annual ISMS Marketing Science Conference, 2018 | | 2018 |
| Overcoming Digital Ads Apathy: Content Marketing in a Mobile and Distracted World Seokjoon Yoon, Jaewon Yoo, Minki Kim, Wonjoon Kim, Minsok Lee Darden-Cambridge Judge-HKU FBE Entrepreneurship and Innovation Research …, 2018 | | 2018 |
| The Effect of Alliance Activity on Patent Litigation: In the Case of Printed Electronics M Kang, J Yoo, W Kim, N Kim Journal of Korea Technology Innovation Society 21 (1), 265-299, 2018 | | 2018 |
| Digital Ads Apathy? Content Marketing in a Mobile and Distracted World S Yoon, J Yoo, M Kim, W Kim, Lee, Minsok NYU-Temple 2017 Conference on Digital, Mobile Marketing, and Social Media …, 2017 | | 2017 |
| To What Extent does Social Effect has Influence on Choice Overload? J Yoo, W Kim The 2013 International Symposium on Education, Psychology, Society, and Tourism., 2013 | | 2013 |
Wonjoon KimKAIST, School of Business and Technology ManagementVerified email at kaist.edu
