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Co-authors
- Do-Hyung ParkKookmin UniversityVerified email at kookmin.ac.kr
- Meryl P. GardnerProfessor of Marketing, University of DelawareVerified email at udel.edu
- Alice TyboutHarold T. Martin Professor of Marketing, Northwestern UniversityVerified email at kellogg.northwestern.edu
- Brian SternthalProfessor of Marketing, Northwestern UniversityVerified email at kellogg.northwestern.edu
- Prashant MalaviyaGeorgetown UniversityVerified email at georgetown.edu
- Georgios BakamitsosStetson UniversityVerified email at stetson.edu
- Sung Joo BaeProfessor of Technology Management, Yonsei UniversityVerified email at yonsei.ac.kr
- Junsik LeeGraduate School of Business IT, Kookmin UniversityVerified email at kookmin.ac.kr
- Janghyuk LeeProfessor of Marketing, Korea University, Business SchoolVerified email at korea.ac.kr
- Brian WansinkFormer Professor, Cornell University Food and Brand Lab