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Co-authors
- Beth FossenAssociate Professor of Marketing and Eli Lilly and Company Faculty Fellow, Indiana UniversityVerified email at indiana.edu
- Eric BradlowThe Wharton School of the University of PennsylvaniaVerified email at wharton.upenn.edu
- Peter FaderProfessor of Marketing at the Wharton School of the University of PennsylvaniaVerified email at wharton.upenn.edu
- Oded NetzerArthur J. Samberg Professor of Business, Columbia UniversityVerified email at gsb.columbia.edu
- Michael BraunSouthern Methodist UniversityVerified email at smu.edu
- George KnoxAssociate Professor of Marketing, Tilburg UniversityVerified email at tilburguniversity.edu
- Yuchi ZhangSanta Clara UniveristyVerified email at scu.edu
- Robert KentUniversity of DelawareVerified email at udel.edu
- Robin J TannerRetired Associate Professor of Marketing, University of Wisconsin, MadisonVerified email at bus.wisc.edu
- Patti WilliamsWharton School, University of PennsylvaniaVerified email at wharton.upenn.edu
- Joann PeckProfessor of Marketing, University of Wisconsin - MadisonVerified email at bus.wisc.edu
- Ken GoldsteinProfessor, Department of Politics, University of San FranciscoVerified email at usfca.edu
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