| Upravljanje marketingom P Kotler, KL Keller, M Martinović | 1359* | 2014 |
| Marketing u Hrvatskoj: 55 poslovnih slučajeva M Martinović MATE, 2012 | 33* | 2012 |
| Upravljanje marketingom, 14 P Kotler, KL Keller, M Martinović Izdanje, Mate, Zagreb, 2014 | 24 | 2014 |
| The Relationship between Employer Branding and Social Networks: Analysis from the Perspective of Young Graduates. V Pirić, P Masmontet, M Martinović Journal of Marketing Development & Competitiveness 12 (2), 2018 | 15 | 2018 |
| Etički izazovi globalnom marketingu M Martinović, OJ Majić Obnovljeni Život 64 (1), 33-51, 2009 | 11 | 2009 |
| Osnove marketinga V Wong, J Saunders, G Armstrong, M Martinović Mate, Zagreb, 2006 | 11 | 2006 |
| Etika u marketingu s posebnim osvrtom na etiku u oglašavanju M Martinović Zagreb: Zagrebačka škola ekonomije i menadžmenta, str, 389-393, 2007 | 10 | 2007 |
| A study on customer's perception of Croatia's banking industry V Pirić, M Martinović, Z Barac UTMS Journal of Economics 9 (2), 2018 | 5 | 2018 |
| Model segmentacije tržišta u nakladništvu M Martinović, T Vranešević Marketing u društvu znanja/Grbac, Bruno, 2008 | 5 | 2008 |
| Etička pitanja vezana uz proizvod kao dio marketinškog spleta M Martinović, V Pirić, A Mušura Obnovljeni Život 66 (4), 531-549, 2011 | 4 | 2011 |
| Political Marketing Communications and Possible Contribution of Facebook, Social Networks and the Usage of new Technologies in the Republic of Croatia: A Conceptual Framework … M Pirić, V., Krkač, K., Martinović Journal of Advancements in Economics, Finance & Accounting 6 (1), 53-65., 2016 | 2* | 2016 |
| Fine young criminal’s corporate social responsibility: On the virtues of the wicked and the common good performed by egoists K Krkač, M Martinović, S Buzar American Journal of Sociological Research 2 (5), 98-106, 2012 | 2 | 2012 |
| Services Marketing in Dentistry-Knowledge, Practice, Attitude in Bosnia and Herzegovina V Jakupovic, M Martinovic, K Özgüven, A Vukovic Materia Socio-Medica 22 (4), 195, 2010 | 2 | 2010 |
| The ethical challenges of global marketing M Martinović, O Jurković Majić Obnovljeni Život: časopis za filozofiju i religijske znanosti 64 (1.), 33-51, 2009 | 2 | 2009 |
| Marketing of services in secondary schools in the Republic of Croatia D Ozretic Dosen, M Martinovic Educational Studies 29 (4), 373-386, 2003 | 2 | 2003 |
| Socio-demographic Variables Forming a Perception of Corporate Image Brand in the Croatian Banking Industry V Pirić, M Martinović, MK Lajtman Balkans Journal of Emerging Trends in Social Sciences 3 (2), 96-111, 2020 | 1 | 2020 |
| The implications of Facebook in political marketing campaigns in Croatia M Martinović, V Pirić, K Krkač Central European Business Review 9 (4), 73, 2020 | 1 | 2020 |
| Savremena nastava kao izazov za opstanak bioloških zbirki u nastavi biologije E Ademović, DŽ Zekić, M Martinović Educa 11, 2018 | 1 | 2018 |
| Use of Internet Marketing in Private Dental Practice in Bosnia and Herzegovina M Martinovic, V Jakupovic, S Jakupovic Acta Informatica Medica 18 (1), 29, 2010 | 1 | 2010 |
| Expectations of Millennials in regards with applied teaching methods and learning through technology during Marketing classes V Martinović, M., Pirić 6th Higher Education Institutions Conference, 7, 2018 | | 2018 |
