Zadovoljstvo kupaca-kako ga mjeriti? A Kos, M Trstenjak, A Kralj Zbornik radova Međimurskog veleučilišta u Čakovcu, 48-54, 2011 | 40 | 2011 |
Sportski marketing A Kos Kavran, A Kralj, M Ratković Čakovec: Međumursko veleučilište u Čakovcu, 2020 | 14 | 2020 |
Improving quality of life through co-creating tourist experience–what has experience marketing to do with it? D Lončarić, J Dlačić, AKK Kavran Ekonomska misao i praksa, 103-121, 2018 | 13* | 2018 |
Augmented Reality Experiential Marketing in Tourism A Kos Kavran, D Lončarić, J Dlačić 5th International Scientific Symposium ECONOMY OF EASTERN CROATIA - VISION …, 2016 | 9 | 2016 |
Razvoj destinacijskog marketinga u Međimurju A Kos Kavran, I Kostel Zbornik radova Međimurskog veleučilišta u Čakovcu 5 (2), 33-43, 2014 | 7 | 2014 |
Evaluation of Croatian Development Strategies Using SWOT Analyses with Fuzzy TOPSIS Method and K-means Methods B Trstenjak, A Kos Kavran, I Bujan Journal of Economics, Business and Management, 687-693, 2014 | 6 | 2014 |
Značaj odnosa s javnošću u kriznim situacijama u industriji sporta A Ratković, Milijanka C., Kos Kavran, V Zolak Osma međunarodna konferencija PRIMENA NOVIH TEHNOLOGIJA U MENADŽMENTU I …, 2022 | 3* | 2022 |
GENERATION Z’S MEDIA USE AND PREFERENCES AS A FOUNDATION FOR A DESTINATION MEDIA PLANNING PROCESS A Kos Kavran, D Herman Handbook of Research on IoT, Digital Transformation, and the Future of …, 2021 | 3 | 2021 |
The impact of the COVID19 pandemic on sport and the sports industry D Dašić, A Kos Kavran, M Gregorić First International Scientific Conference “Covid-19 and Challenges of the …, 2021 | 2 | 2021 |
Branding a Country as a Desirable Touristic Destination - case of Croatia A Kos Kavran, D Herman Monografija Brendiranje država i nacija - mogućnosti i implikacije, 117-144, 2020 | 2* | 2020 |
The Impact of Augmented Reality Experiential Marketing on Tourist Experience Satisfaction A Kos Kavran, B Trstenjak Handbook of Research on Applied AI for International Business and Marketing …, 2020 | 2 | 2020 |
Socially Responsible Consumer Behaviour AK Kavran, L Cerovic, A Jelusic Economy of eastern Croatia yesterday, today, tommorow 4, 703-712, 2015 | 2 | 2015 |
Adventure and experience creation in health tourism objects. A Kos, V Sabol | 1 | 2012 |
Poduzetna obrazovna institucija u segmentu visokog obrazovanja A Kos, SOV Trstenjak, Mirjana 1. međunarodna konferencija o učenju za poduzetništvo - ICEL1, 87-94, 2011 | 1 | 2011 |
Moderno marketinško doba u visokoobrazovnom sektoru A Kos, M Trstenjak, A Kralj Zbornik radova Međimurskog veleučilišta u Čakovcu, 42-47, 2011 | 1 | 2011 |
AUGMENTED REALITY EXPERIENTIAL MARKETING IN TOURISM: LITERATURE REVIEW, CONCEPTUALIZATION, KEY DIMENSIONS AND FUTURE RESEARCH DIRECTIONS AK Kavran, J Dlacic, D Loncaric Economic and Social Development (Book of Proceedings), 109th International …, 2024 | | 2024 |
Promotional aspects of sports products MC Ratković, AK Kavran, V Zolak SPORTICOPEDIA-SMB 1 (1), 229-238, 2023 | | 2023 |
The importance of sport sponsorships A Kos Kavran, S Tkalec Zbornik radova Međimurskog veleučilišta u Čakovcu 14 (2), 65-72, 2023 | | 2023 |
Važnost sponzorstva u sportu A Kos Kavran, S Tkalec Zbornik radova Međimurskog veleučilišta u Čakovcu 14 (2), 65-72, 2023 | | 2023 |
MARKETING ASPECTS OF NIKE’S BUSINESS OPERATIONS – FROM SOCIAL IRRESPONSIBILITY TO TOP INNOVATIONS A Ratković, Milijanka C., Kos Kavran, V Zolak Osma međunarodna konferencija PRIMENA NOVIH TEHNOLOGIJA U MENADŽMENTU I …, 2022 | | 2022 |