| Go green! Should environmental messages be so assertive? A Kronrod, A Grinstein, L Wathieu Journal of Marketing 76 (1), 95-102, 2012 | 589 | 2012 |
| “Wii will rock you!” The use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption A Kronrod, S Danziger Journal of Consumer Research 40 (4), 726-739, 2013 | 376 | 2013 |
| Weapons of mass distraction: Optimal innovation and pleasure ratings R Giora, O Fein, A Kronrod, I Elnatan, A Shuval, Noa & Zur Metaphor&Symbol 19, 115-141, 2004 | 246 | 2004 |
| Enjoy! Hedonic consumption and compliance with assertive messages A Kronrod, A Grinstein, L Wathieu Journal of Consumer Research 39 (1), 51-61, 2012 | 179 | 2012 |
| Accessibility theory and referring expressions in newspaper headlines A Kronrod, O Engel Journal of Pragmatics 33 (5), 683-699, 2001 | 127 | 2001 |
| Is the devil in the details? The signaling effect of numerical precision in environmental advertising claims GX Xie, A Kronrod Journal of Advertising 41 (4), 103-117, 2012 | 114 | 2012 |
| Evaluating the effectiveness of a water conservation campaign: Combining experimental and field methods D Katz, A Grinstein, A Kronrod, U Nisan Journal of environmental management 180, 335-343, 2016 | 72 | 2016 |
| Do more, say less: Saying “I love you” in Chinese and American cultures C Caldwell-Harris, A Kronrod, J Yang Intercultural Pragmatics 10 (1), 41-69, 2013 | 58 | 2013 |
| Does sparing the rod spoil the child? How praising, scolding, and an assertive tone can encourage desired behaviors A Grinstein, A Kronrod Journal of Marketing Research 53 (3), 433-441, 2016 | 52 | 2016 |
| The strength of weak-tie consensus language JK Lee, A Kronrod Journal of Marketing Research 57 (2), 353-374, 2020 | 49 | 2020 |
| Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference A Kronrod, J Huber International Journal of Research in Marketing 36 (2), 306-324, 2019 | 45 | 2019 |
| Sounds of green: How brand name sounds metaphorically convey environmental friendliness P Joshi, A Kronrod Journal of Advertising 49 (1), 61-77, 2020 | 41 | 2020 |
| Promoting new pro-environmental behaviors: The effect of combining encouraging and discouraging messages A Kronrod, A Tchetchik, A Grinstein, L Turgeman, V Blass Journal of Environmental Psychology 86, 101945, 2023 | 34 | 2023 |
| Aesthetically (dis) pleasing visuals: A dual pathway to empathy and prosocial behavior A Grinstein, H Hagtvedt, A Kronrod International Journal of Research in Marketing 36 (1), 83-99, 2019 | 34 | 2019 |
| Still waters run deep: Comparing assertive and suggestive language in water conservation campaigns D Katz, A Kronrod, A Grinstein, U Nisan Water 10 (3), 275, 2018 | 23 | 2018 |
| Tastlé-Nestlé, Toogle-Google: The effects of similarity to familiar brand names in brand name innovation A Kronrod, TM Lowrey Journal of Business Research 69 (3), 1182-1189, 2016 | 22 | 2016 |
| Think positive! Emotional response to assertiveness in positive and negative language promoting preventive health behaviors A Kronrod, A Grinstein, K Shuval Psychology & health 37 (11), 1309-1326, 2022 | 20 | 2022 |
| The effect of phonetic embodiment on attitudes towards brand names A Kronrod, T Lowrey, J Ackerman ACR North American Advances, 2014 | 19 | 2014 |
| Linguistic delight promotes eating right: figurative language increases perceived enjoyment and encourages healthier food choices A Kronrod, ME Hammar, JS Lee, HK Thind, KM Mangano Health Communication 36 (14), 1898-1908, 2021 | 16 | 2021 |
| Language research in marketing A Kronrod Foundations and Trends® in Marketing 16 (3), 308-421, 2022 | 14 | 2022 |
Amir GrinsteinNortheastern University and the Vrije Universiteit AmsterdamVerified email at neu.edu
