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Co-authors
- Shuba SrinivasanbuVerified email at bu.edu
- Gokhan YildirimAssociate Professor of Marketing, Imperial College Business SchoolVerified email at imperial.ac.uk
- Koen PauwelsNortheastern UniversityVerified email at northeastern.edu
- Stefan StremerschErasmus School of Economics, Erasmus University Rotterdam, the Netherlands & IESE Business SchoolVerified email at ese.eur.nl
- Julian VillanuevaProfessor, Marketing Department, IESE Business School, University of NavarraVerified email at iese.edu
- Victor Martínez-de-AlbénizIESE Business SchoolVerified email at iese.edu
- Chadwick J. MillerAssociate Professor of MarketingVerified email at wsu.edu