| Consumer responses to different degrees of advertising adaptation: the moderating role of national openness to foreign markets M Rajabi, N Dens, P De Pelsmacker, P Goos International Journal of Advertising 36 (2), 293-313, 2017 | 22 | 2017 |
| Evaluating environmental awareness, attitude, and performance in post-graduate students of Isfahan University and verifying their views on rural environment challenges H Barghi, M Najafi, M Rajabi International Journal of Environmental Policy and Decision Making 2 (3), 179-195, 2017 | 6 | 2017 |
| Advertising adaptation versus standardization effectiveness in open and closed markets M Rajabi, N Dens, P De Pelsmacker Advances in Advertising Research (Vol. V) Extending the Boundaries of …, 2014 | 6 | 2014 |
| Cross-cultural experiments on the effectiveness of advertising adaptation M Rajabi, N Dens, P De Pelsmacker Antwerp University, 2014 | 2 | 2014 |
| The impact of self-identification with global consumer culture on eWOM generation: a test of global consumer culture theory CR Taylor, M Rajabi, S Rathee, S Zamani Journal of Marketing Communications, 2023 | 1 | 2023 |
| Marketing and Consumer Behavior, Concepts, Methodologies, Tools and Applications. Self-Brand Congruity And Brand Communication M Rajabi, N Dens, DP Pelsmacker United States Of America: Business Science Reference, 2015 | 1 | 2015 |
| Attention and Memory Effects of Advertising in an International Context M Rajabi, N Dens, PD Pelsmacker The Handbook of International Advertising Research, 313-337, 2014 | 1 | 2014 |
| International Research on Attention and Memory Effects of Advertising M Rajabi, PD Pelsmacker, N Dens International Business, not as Usual, 22-38, 2011 | 1 | 2011 |
| Self-Brand Congruity and Brand Communication M Rajabi, N Dens, P De Pelsmacker Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and …, 2015 | | 2015 |
| Cultural power distance and global versus local advertising effects: a cross-cultural investigation in Iran, India and Belgium M Rajabi, N Dens, P De Pelsmacker Proceedings of the 42nd European Marketing Academy Conference, Istanbul, Turkey, 2013 | | 2013 |
| Consumer responses to advertising adaptation: the moderating role of national openness to foreign markets M Rajabi, N Dens, P De Pelsmacker Proceedings of the 12th International Conference on Research in Advertising …, 2013 | | 2013 |
| Endorser type and brand globalness effects in India: thinking global or act local? M Rajabi, N Dens, P De Pelsmacker Proceedings of the 41st European Marketing Academy Conference, Lisboa, Portugal, 2012 | | 2012 |
Patrick De PelsmackerUniversity of AntwerpVerified email at uantwerpen.be
