| Washing away your sins? Corporate social responsibility, corporate social irresponsibility, and firm performance C Kang, F Germann, R Grewal Journal of marketing 80 (2), 59-79, 2016 | 712 | 2016 |
| The chief marketing officer matters! F Germann, P Ebbes, R Grewal Journal of Marketing 79 (3), 1-22, 2015 | 465 | 2015 |
| Performance implications of deploying marketing analytics F Germann, GL Lilien, A Rangaswamy International Journal of Research in Marketing 30 (2), 114-128, 2013 | 319 | 2013 |
| Do retailers benefit from deploying customer analytics? F Germann, GL Lilien, L Fiedler, M Kraus Journal of Retailing 90 (4), 587-593, 2014 | 172 | 2014 |
| Relating online, regional, and national advertising to firm value S Sridhar, F Germann, C Kang, R Grewal Journal of Marketing 80 (4), 39-55, 2016 | 147 | 2016 |
| Product recalls and the moderating role of brand commitment F Germann, R Grewal, WT Ross, RK Srivastava Marketing Letters 25, 179-191, 2014 | 110 | 2014 |
| Performance brand placebos: How brands improve performance and consumers take the credit AM Garvey, F Germann, LE Bolton Journal of Consumer Research 42 (6), 931-951, 2016 | 92 | 2016 |
| Do marketers matter for entrepreneurs? Evidence from a field experiment in Uganda SJ Anderson, P Chintagunta, F Germann, N Vilcassim Journal of Marketing 85 (3), 78-96, 2021 | 46 | 2021 |
| Frontiers: Breaking the glass ceiling: Empowering female entrepreneurs through female mentors F Germann, SJ Anderson, PK Chintagunta, N Vilcassim Marketing Science 43 (2), 244-253, 2024 | 14* | 2024 |
| A taxonomy of marketing organizations L McAlister, F Germann, N Chisam, P Hayes, A Lynch, B Stewart Journal of the Academy of Marketing Science 51 (3), 617-635, 2023 | 7 | 2023 |
| A call for research at the public policy–marketing strategy interface N Chisam, F Germann, RW Palmatier Journal of Public Policy & Marketing 41 (3), 213-215, 2022 | 7 | 2022 |
| Driving customer analytics from the top F Germann, GL Lilien, C Moorman, L Fiedler Customer Needs and Solutions 7, 43-61, 2020 | 7 | 2020 |
| The Impact of Volunteer Marketers on Product Differentiation and Firm Growth: A Field Experiment with Ugandan Entrepreneurs SJ Anderson, PK Chintagunta, F Germann, N Vilcassim Chicago Booth Research Paper, 2020 | 5 | 2020 |
| Marketing Analytics: Based on First Principles RW Palmatier, JA Petersen, F Germann Bloomsbury Publishing, 2022 | 4 | 2022 |
| The uptrend effect: Encouraging healthy behaviors through greater inferred normativity JP Costello, AM Garvey, F Germann, JEB Wilkie Journal of Marketing Research 61 (1), 110-127, 2024 | 3 | 2024 |
| It’s Gotta Be the Shoes! Performance Enhancement Effects of Novel Brand Advertising F Germann, AM Garvey Journal of Advertising 51 (4), 469-485, 2022 | 3 | 2022 |
| Marketing Department Power and Board Interlocks P Ebbes, F Germann, R Grewal Wharton Customer Analytics Research Paper, Kenan Institute of Private …, 2023 | 1 | 2023 |
| Do Retailers Get Blamed When Manufacturer Brands Fail? Measurement of Multiloci Attributions and Spillover Effects F Germann, RL Hess, MG Meloy Marketing Accountability for Marketing and Non-marketing Outcomes 18, 111-128, 2021 | 1 | 2021 |
| Exploring the brand productivity gap M Hammerschmidt, T Falk, HH Bauer Marketing Theory and Applications, 334, 2010 | 1 | 2010 |
| Getting the Board on Board: Marketing Department Power and Board Interlocks P Ebbes, F Germann, R Grewal Journal of Marketing Research 62 (1), 1-21, 2025 | | 2025 |
Rajdeep GrewalTownsend Family Distinguished Professor of Marketing, University of North Carolina at Chapel HillVerified email at kenan-flagler.unc.edu
