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Umair Usman
Umair Usman
Assistant Professor of Marketing, Florida International University
Verified email at fiu.edu - Homepage
Title
Cited by
Cited by
Year
The persuasive power of AI ingratiation: A persuasion knowledge theory perspective
U Usman, TW Kim, A Garvey, A Duhachek
Journal of the Association for Consumer Research 9 (3), 319-331, 2024
82024
Artificial Intelligence in Marketing and Consumer Behavior Research
TW Kim, U Usman, A Garvey, A Duhachek
Foundations and TrendsŪ in Marketing 18 (1), 1-93, 2023
62023
Leveling the Playing Field… in Private: The Interplay of Malicious Envy and Anonymity in Online Revenge
U Usman, AH Ziegler
Psychology & Marketing, 2024
2024
CONSUMERS’RESPONSES TO NEW TECHNOLOGIES IN THE MARKETPLACE
U Usman
2023
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