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Mingyu (Max) Joo
Title
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Cited by
Year
Television advertising and online search
M Joo, KC Wilbur, B Cowgill, Y Zhu
Management Science 60 (1), 56-73, 2014
2322014
Effects of TV advertising on keyword search
M Joo, KC Wilbur, Y Zhu
International Journal of Research in Marketing 33 (3), 508-523, 2016
103*2016
Bidding strategies and consumer savings in NYOP auctions
M Joo, T Mazumdar, SP Raj
Journal of Retailing 88 (1), 180-188, 2012
432012
Advertising and brand attitudes: Evidence from 575 brands over five years
RY Du, M Joo, KC Wilbur
Quantitative Marketing and Economics 17, 257-323, 2019
262019
Designing Distributed Ledger technologies, like Blockchain, for advertising markets
M Joo, SH Kim, A Ghose, KC Wilbur
International Journal of Research in Marketing 40 (1), 12-21, 2023
232023
Temporal distance and price responsiveness: Empirical investigation of the cruise industry
M Joo, DK Gauri, KC Wilbur
Management Science 66 (11), 5362-5388, 2020
18*2020
Optimal product design by sequential experiments in high dimensions
M Joo, ML Thompson, GM Allenby
Management Science 65 (7), 3235-3254, 2019
142019
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace
M Joo, J Shi, V Abhishek
Marketing Science, 2024
4*2024
Divergent temporal courses for liking versus wanting in response to persuasion
M Joo, W Liu, KC Wilbur
Emotion 20 (2), 261, 2020
42020
Reconciling Stated and Revealed Preferences
N Hardt, Y Kim, M Joo, J Kim, GM Allenby
Paper Presented at the American Marketing Association ART Forum, 2017
32017
Effects of Advertising on Advance Selling and Online Search
M Joo
Syracuse University, 2012
22012
Consumer aversion to algorithm-driven price volatility: Empirical investigation of airbnb
J Shi, J Lin, T Nian, M Joo
Available at SSRN 4296586, 2022
12022
A Microeconomic Demand Model with Reference Price for Differentiated Goods
DS Kim, M Joo
Available at SSRN 2925491, 2022
2022
Counterfactual Demand Predictions: Deep Learning with Microeconomic Structure
D Kim, C Kim, M Joo, H Che
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Articles 1–14