| Revisiting the Miles and Snow strategic framework: uncovering interrelationships between strategic types, capabilities, environmental uncertainty, and firm performance WS DeSarbo, C Anthony Di Benedetto, M Song, I Sinha Strategic management journal 26 (1), 47-74, 2005 | 1369 | 2005 |
| Consumer-level factors moderating the success of private label brands R Batra, I Sinha Journal of retailing 76 (2), 175-191, 2000 | 1150 | 2000 |
| Reference price research: Review and propositions T Mazumdar, SP Raj, I Sinha Journal of marketing 69 (4), 84-102, 2005 | 1108 | 2005 |
| The effect of consumer price consciousness on private label purchase I Sinha, R Batra International journal of research in marketing 16 (3), 237-251, 1999 | 708 | 1999 |
| An integrated approach toward the spatial modeling of perceived customer value I Sinha, WS DeSarbo Journal of marketing research 35 (2), 236-249, 1998 | 650 | 1998 |
| Customer value analysis in a heterogeneous market WS Desarbo, K Jedidi, I Sinha Strategic Management Journal 22 (9), 845-857, 2001 | 502 | 2001 |
| Cost transparency: The net's real threat to prices and brands I Sinha Harvard Business Review 78 (2), 43-43, 2000 | 485 | 2000 |
| Consumers' perceptions of promotional framing of price I Sinha, MF Smith Psychology & Marketing 17 (3), 257-275, 2000 | 329 | 2000 |
| The impact of price and extra product promotions on store preference MF Smith, I Sinha International Journal of Retail & Distribution Management 28 (2), 83-92, 2000 | 207 | 2000 |
| The impact of culture on brand perceptions: a six‐nation study T Foscht, C Maloles III, B Swoboda, D Morschett, I Sinha Journal of Product & Brand Management 17 (3), 131-142, 2008 | 190 | 2008 |
| Determinants of customers’ acceptance of electronic payment system in Indian banking sector–a study S Roy, I Sinha International Journal of Scientific and Engineering Research 5 (1), 177-187, 2014 | 130 | 2014 |
| Retaining or returning? Some insights for a better understanding of return behaviour T Foscht, K Ernstreiter, C Maloles, I Sinha, B Swoboda International Journal of Retail & Distribution Management 41 (2), 113-134, 2013 | 98 | 2013 |
| Role of market turbulence in shaping pricing strategy MF Smith, I Sinha, R Lancioni, H Forman Industrial Marketing Management 28 (6), 637-649, 1999 | 59 | 1999 |
| Extending the Miles and Snow strategic framework: Strategic types, capabilities, environmental uncertainty, and firm performance W DeSarbo, A Di Benedetto, M Song, IJ Sinha Strategic Management Journal 26 (1), 47-74, 2005 | 48 | 2005 |
| Reverse psychology marketing I Sinha, T Foscht The Death of traditional Marketing and the Rise of the new „Pull “Game …, 2007 | 46 | 2007 |
| Factors affecting customers’ adoption of electronic payment: an empirical analysis S Roy, I Sinha IOSR Journal of Business and Management 19 (12), 76-90, 2017 | 35 | 2017 |
| Consumer evaluations of price and promotional restrictions—a public policy perspective I Sinha, R Chandran, SS Srinivasan Journal of Public Policy & Marketing 18 (1), 37-51, 1999 | 32 | 1999 |
| A stochastic multidimensional unfolding approach for representing phased decision outcomes WS DeSarbo, DR Lehmann, G Carpenter, I Sinha Psychometrika 61, 485-508, 1996 | 31 | 1996 |
| A Conceptual Model of the Role of Situational Type on Consumer Choice Behavior and Consideration Sets. I Sinha Advances in consumer research 21 (1), 1994 | 30 | 1994 |
| Mobile Wallet service Utilisation in India: emperical analysis of user trust and acceptance factors I Sinha International Journal of Scientific & Engineering Research 7 (4), 1762-1772, 2016 | 14 | 2016 |
