Maja Šerić
Maja Šerić
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How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry
M Šerić, I Gil-Saura, ME Ruiz-Molina
International Journal of Hospitality Management 39, 144-156, 2014
ICT, IMC, and brand equity in high-quality hotels of Dalmatia: An analysis from guest perceptions
M Šerić, I Gil-Saura
Journal of Hospitality Marketing & Management 21 (8), 821-851, 2012
Campsite choice and the camping tourism experience: Investigating decisive campsite attributes using relevance-determinance analysis
J Mikulić, D Prebežac, M Šerić, D Krešić
Tourism Management 59, 226-233, 2017
The use of ICT in established and emerging tourist destinations: A comparative analysis in hotels
ME Ruiz-Molina, I Gil-Saura, M Šerić
Journal of Hospitality and Tourism Technology, 2013
La investigación en torno a la comunicación integrada de marketing: una revisión Research
M Seric
Cuadernos de Administración 25 (44), 2012
Insights on integrated marketing communications: Implementation and impact in hotel companies
M Šeric, I Gil-Saura, Đ Ozretić-Došen
International Journal of Contemporary Hospitality Management, 2015
Customer-based brand equity building: Empirical evidence from Croatian upscale hotels
M Šerić, I Gil-Saura, J Mikulić
Journal of Vacation Marketing 23 (2), 133-144, 2017
Integrated marketing communications and information and communication technology in the hotel sector: An analysis of their use and development in Dalmatian first-class and …
M Šerić, I Gil-Saura
Journal of Retail & Leisure Property 9 (5), 401-414, 2011
Destination attractiveness drivers among urban hostel tourists: An analysis of frustrators and delighters
J Mikulić, D Krešić, K Miličević, M Šerić, B Ćurković
International Journal of Tourism Research 18 (1), 74-81, 2016
Identifying drivers of destination attractiveness in a competitive environment: A comparison of approaches
J Mikulić, D Krešić, D Prebežac, K Miličević, M Šerić
Journal of Destination Marketing & Management 5 (2), 154-163, 2016
Relationships between social Web, IMC and overall brand equity
M Šerić
European Journal of Marketing, 2017
Can advanced technology affect customer-based brand equity in service firms? An empirical study in upscale hotels
M Šeric, I Gil-Saura, A Mollá-Descals
Journal of Service Theory and Practice, 2016
Valor de marca en los hoteles de alta categoría: un análisis desde la perspectiva del huésped según su país de origen
M Seric, IG Saura
Gran Tour, 10-30, 2011
Loyalty in high-quality hotels of Croatia: from marketing initiatives to customer brand loyalty creation
M Šerić, I Gil-Saura, A Molla-Descals
Journal of Relationship Marketing 12 (2), 114-140, 2013
Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment
M Šerić, J Mikulić, I Gil-Saura
Current Issues in Tourism 21 (14), 1621-1643, 2018
Integrated Marketing Communications in High-Quality Hotels of Central and Southern Dalmatia: A Study from the Perspective of Managers and Guests.
M Šerić, IG Saura
Trziste/Market 24 (1), 2012
Content analysis of the empirical research on IMC from 2000 to 2015
M Šerić
Journal of Marketing Communications 24 (7), 647-685, 2018
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
M Šerić, DG Praničević
Journal of Hospitality Marketing & Management 27 (2), 218-238, 2018
The causal relationship between store equity and loyalty: Testing two alternative models in retailing
I Gil-Saura, M Šerić, ME Ruiz-Molina, G Berenguer-Contrí
Journal of Brand Management 24 (2), 193-208, 2017
New technologies and information management in the hospitality industry: Analysis between upscale hotels in Italy and Croatia
M Šerić, I Gil Saura
Acta turistica 24 (1), 7-38, 2012
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