Maja Šerić
Maja Šerić
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How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry
M Šerić, I Gil-Saura, ME Ruiz-Molina
International Journal of Hospitality Management 39, 144-156, 2014
ICT, IMC, and brand equity in high-quality hotels of Dalmatia: An analysis from guest perceptions
M Šerić, I Gil-Saura
Journal of Hospitality Marketing & Management 21 (8), 821-851, 2012
Campsite choice and the camping tourism experience: Investigating decisive campsite attributes using relevance-determinance analysis
J Mikulić, D Prebežac, M Šerić, D Krešić
Tourism Management 59, 226-233, 2017
Insights on integrated marketing communications: Implementation and impact in hotel companies
M Šeric, I Gil-Saura, Đ Ozretić-Došen
International Journal of Contemporary Hospitality Management, 2015
Relationships between social Web, IMC and overall brand equity: An empirical examination from the cross-cultural perspective
M Šerić
European Journal of Marketing, 2017
Customer-based brand equity building: Empirical evidence from Croatian upscale hotels
M Šerić, I Gil-Saura, J Mikulić
Journal of Vacation Marketing 23 (2), 133-144, 2017
Destination attractiveness drivers among urban hostel tourists: An analysis of frustrators and delighters
J Mikulić, D Krešić, K Miličević, M Šerić, B Ćurković
International Journal of Tourism Research 18 (1), 74-81, 2016
La investigación en torno a la comunicación integrada de marketing: una revisión Research
M Seric
Cuadernos de Administración 25 (44), 2012
Identifying drivers of destination attractiveness in a competitive environment: A comparison of approaches
J Mikulić, D Krešić, D Prebežac, K Miličević, M Šerić
Journal of Destination Marketing & Management 5 (2), 154-163, 2016
The use of ICT in established and emerging tourist destinations: A comparative analysis in hotels
ME Ruiz-Molina, I Gil-Saura, M Šerić
Journal of Hospitality and Tourism Technology, 2013
Integrated marketing communications and information and communication technology in the hotel sector: An analysis of their use and development in Dalmatian first-class and …
M Šerić, I Gil-Saura
Journal of Retail & Leisure Property 9 (5), 401-414, 2011
Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment
M Šerić, J Mikulić, I Gil-Saura
Current Issues in Tourism 21 (14), 1621-1643, 2018
Can advanced technology affect customer-based brand equity in service firms? An empirical study in upscale hotels
M Šeric, I Gil-Saura, A Mollá-Descals
Journal of Service Theory and Practice, 2016
Analiza stanja prava djece i žena u Hrvatskoj
A Brajša-Žganec, R Franc, M Merkaš, I Radačić, M Šerić, ...
Zagreb: UNICEF Hrvatska, 2011
Loyalty in high-quality hotels of Croatia: from marketing initiatives to customer brand loyalty creation
M Šerić, I Gil-Saura, A Molla-Descals
Journal of Relationship Marketing 12 (2), 114-140, 2013
Content analysis of the empirical research on IMC from 2000 to 2015
M Šerić
Journal of Marketing Communications 24 (7), 647-685, 2018
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
M Šerić, DG Praničević
Journal of Hospitality Marketing & Management 27 (2), 218-238, 2018
The causal relationship between store equity and loyalty: Testing two alternative models in retailing
I Gil-Saura, M Šerić, ME Ruiz-Molina, G Berenguer-Contrí
Journal of Brand Management 24 (2), 193-208, 2017
How can perceived consistency in marketing communications influence customer–brand relationship outcomes?
M Šerić, Đ Ozretić-Došen, V Škare
European Management Journal 38 (2), 335-343, 2020
Influence of environmental practices on brand equity, satisfaction and word of mouth
MS Moise, I Gil-Saura, M Šerić, MER Molina
Journal of Brand Management 26 (6), 646-657, 2019
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