| The market valuation of internet channel additions I Geyskens, K Gielens, MG Dekimpe Journal of marketing 66 (2), 102-119, 2002 | 945 | 2002 |
| How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and the Netherlands B Deleersnyder, I Geyskens, K Gielens, MG Dekimpe International Journal of Research in Marketing 19 (4), 337-348, 2002 | 525 | 2002 |
| Consumer and market drivers of the trial probability of new consumer packaged goods JBEM Steenkamp, K Gielens Journal of Consumer Research 30 (3), 368-384, 2003 | 484 | 2003 |
| Proliferating private-label portfolios: How introducing economy and premium private labels influences brand choice I Geyskens, K Gielens, E Gijsbrechts Journal of Marketing Research 47 (5), 791-807, 2010 | 454 | 2010 |
| Branding in the era of digital (dis) intermediation K Gielens, JBEM Steenkamp International Journal of Research in Marketing 36 (3), 367-384, 2019 | 305 | 2019 |
| Do international entry decisions of retail chains matter in the long run? K Gielens, MG Dekimpe International Journal of Research in Marketing 18 (3), 235-259, 2001 | 264 | 2001 |
| Drivers of consumer acceptance of new packaged goods: An investigation across products and countries K Gielens, JBEM Steenkamp International Journal of Research in Marketing 24 (2), 97-111, 2007 | 238 | 2007 |
| Determinants of store brand share R Sethuraman, K Gielens Journal of Retailing 90 (2), 141-153, 2014 | 229 | 2014 |
| Intra-and interformat competition among discounters and supermarkets K Cleeren, F Verboven, MG Dekimpe, K Gielens Marketing science 29 (3), 456-473, 2010 | 215 | 2010 |
| The entry strategy of retail firms into transition economies K Gielens, MG Dekimpe Journal of Marketing 71 (2), 196-212, 2007 | 181 | 2007 |
| Dancing with a giant: The effect of Wal-Mart's entry into the United Kingdom on the performance of European retailers K Gielens, LM Van de Gucht, JBEM Steenkamp, MG Dekimpe Journal of Marketing Research 45 (5), 519-534, 2008 | 159 | 2008 |
| The future of private labels: towards a smart private label strategy K Gielens, Y Ma, A Namin, R Sethuraman, RJ Smith, RC Bachtel, S Jervis Journal of Retailing 97 (1), 99-115, 2021 | 155 | 2021 |
| New products: The antidote to private label growth? K Gielens Journal of Marketing Research 49 (3), 408-423, 2012 | 146 | 2012 |
| Strategic assortment decisions in information-intensive and turbulent environments MG Dekimpe, K Gielens, J Raju, JS Thomas Journal of Retailing 87, S17-S28, 2011 | 102 | 2011 |
| Using technology to bring online convenience to offline shopping MG Dekimpe, I Geyskens, K Gielens Marketing Letters 31, 25-29, 2020 | 100 | 2020 |
| The new regulator in town: The effect of Walmart's sustainability mandate on supplier shareholder value K Gielens, I Geyskens, B Deleersnyder, M Nohe Journal of Marketing 82 (2), 124-141, 2018 | 85 | 2018 |
| Navigating the last mile: The demand effects of click-and-collect order fulfillment K Gielens, E Gijsbrechts, I Geyskens Journal of Marketing 85 (4), 158-178, 2021 | 57 | 2021 |
| Suppliers caught in supermarket price wars: Victims or victors? Insights from a Dutch price war F Sotgiu, K Gielens Journal of Marketing Research 52 (6), 784-800, 2015 | 44 | 2015 |
| United we stand: The impact of buying groups on retailer productivity I Geyskens, K Gielens, S Wuyts Journal of Marketing 79 (4), 16-33, 2015 | 44 | 2015 |
| Gains and losses of exclusivity in grocery retailing K Gielens, E Gijsbrechts, MG Dekimpe International Journal of Research in Marketing 31 (3), 239-252, 2014 | 32 | 2014 |
