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Suautori
- Eric J. JohnsonNorman Eig Professor of Business, Columbia Business School, Columbia UniversityPotvrđena adresa e-pošte na columbia.edu
- Selin A MalkocProfessor of Marketing, The Ohio State UniversityPotvrđena adresa e-pošte na fisher.osu.edu
- Robin J TannerRetired Associate Professor of Marketing, University of Wisconsin, MadisonPotvrđena adresa e-pošte na bus.wisc.edu
- Peter McGrawProfessor of Marketing and Psychology, University of Colorado BoulderPotvrđena adresa e-pošte na colorado.edu
- Itamar SimonsonProfessor of marketing, stanford universityPotvrđena adresa e-pošte na stanford.edu
Prati
James Bettman
Professor of Business Administration, Duke University
Potvrđena adresa e-pošte na duke.edu