| Supplier-Selected Referrals M Hada, R Grewal, GL Lilien Journal of Marketing 78 (2), 34-51, 2014 | 55 | 2014 |
| Purchasing Managers' Perceived Bias in Supplier‐Selected Referrals M Hada, R Grewal, G Lilien Journal of Supply Chain Management 49 (4), 81-95, 2013 | 40 | 2013 |
| MNC subsidiary channel relationships as extended links: Implications of global strategies H Mahima, R Grewal, M Chandrashekaran Journal of International Business Studies, 2013 | 35 | 2013 |
| Specialist Competitor Referrals: How Salespeople Can Use Competitor Referrals for Nonfocal Products to Increase Focal Product Sales SJ Blanchard, M Hada, KA Carlson Journal of Marketing 82 (4), 127-145, 2018 | 25 | 2018 |
| Referral equity and referral management: the supplier firm's perspective M Hada, R Grewal, GL Lilien Review of Marketing Research 7, 93-144, 2010 | 17 | 2010 |
| Contractual Discrimination in Franchise Relationships RJ Sawant, M Hada, SJ Blanchard Journal of Retailing 97 (3), 405-423, 2021 | 16 | 2021 |
| The effect of consumer heterogeneity on firm profits in conspicuous goods markets S Sajeesh, M Hada, JS Raju International Journal of Research in Marketing 37 (2), 258-280, 2020 | 11 | 2020 |
| The Benefits of Organizational Inertia: Evidence from Franchising During the Great Recession RJ Sawant, M Hada, SJ Blanchard Academy of Management Proceedings 2015 (1), 16911, 2015 | 7 | 2015 |
| Allocating Spending On Digital-Video Advertising: A Longitudinal Analysis Across Digital and Television NI Shaikh, M Hada, N Shrestha Journal of Advertising Research 59 (1), 14-26, 2019 | 6 | 2019 |
| Horizontal Referrals in B2B Markets M Hada, A De Bruyn, GL Lilien Journal of Marketing Research 61 (1), 143-164, 2024 | 5 | 2024 |
| The Influence of Shared Consumption on Product Efficacy Perceptions: The Detrimental Effect of Sharing with Strangers L Lteif, L Block, T Kramer, M Hada Journal of Marketing Research 61 (3), 536-551, 2024 | 4 | 2024 |
| Two Steps: A Primer on B2B Experiments M Hada Impact at JMR, 2021 | 3 | 2021 |
| Establishing causality in B2B research with a behavioral experimental approach M Hada Handbook of Business-to-Business Marketing, 638-654, 2022 | 1 | 2022 |
| Business-to-business V Kumar, R Grewal, WT Ross, M Hada, JL Johnson SAGE Publications, 2012 | 1 | 2012 |
| Referral equity and referral management: Essays on the supplier firm's perspective of referrals M Hada The Pennsylvania State University, 2011 | 1 | 2011 |
| David vs. Goliath: Startups versus Established Firms and the role of Supplier-Initiated Referrals M Hada, RJ Sawant Academy of Management Proceedings 2016 (1), 16598, 2016 | | 2016 |
Rajdeep GrewalTownsend Family Distinguished Professor of Marketing, University of North Carolina at Chapel HillVerified email at kenan-flagler.unc.edu
