Prati
Iva Gregurec
Iva Gregurec
University of Zagreb Faculty of Organization and Informatics
Potvrđena adresa e-pošte na foi.unizg.hr - Početna stranica
Naslov
Citirano
Citirano
Godina
The impact of COVID-19 on sustainable business models in SMEs
I Gregurec, M Tomičić Furjan, K Tomičić-Pupek
Sustainability 13 (3), 1098, 2021
276*2021
Integrirani marketing
D Dobrinić, I Gregurec
902016
The influence of price on customer's purchase decision
I Hustic, I Gregurec
Central european conference on information and intelligent systems, 27, 2015
872015
The importance of database marketing in social network advertising
I Gregurec, T Vranešević, D Dobrinić
International journal of management cases 13 (4), 165-172, 2011
402011
Search Engine Optimization (SEO): Website analysis of selected faculties in Croatia
I Gregurec, P Grd
Proceedings of Central European Conference on Information and Intelligent …, 2012
342012
Utjecaj utjecajnih osoba na donošenje odluke o kupnji–viđenje hrvatskih utjecajnih osoba
S Mesarić, I Gregurec
CroDiM: International Journal of Marketing Science 4 (1), 107-120, 2021
252021
Examining the factors of influence on avoiding personalized ads on Facebook
D Dobrinić, I Gregurec, D Dobrinić
Zbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i …, 2021
72021
The advertising attitudes of internet ads: A study among croatian generation z
D Dobrinic, I Gregurec, D Dobrinic
Economic and social development: Book of proceedings, 92-109, 2020
72020
Attitudes of Croatian Consumers About Mobile Messenger Chatbots
D Dobrinić, I Gregurec, D Dobrinić
Journal of information and organizational sciences 45 (2), 579-599, 2021
62021
Influencer impact on engagement, expected value, and purchase intention: A study among Croatian customers
A Osivnik, D Dobrinic, I Gregurec
Economic and Social Development: Book of Proceedings, 45-56, 2020
62020
The role of the in-depth interview in the implementation of the management by missions (MBM) model
I Malbašic, N Posaric, I Gregurec
Proceedings of FEB Zagreb International Odyssey Conference on Economics and …, 2019
62019
Analysis of communication of Croatian faculties through Facebook-Part I
D Alen, G Petra, G Iva
Proceedings of the ITI 2013 35th International Conference on Information …, 2013
62013
Viđenje menadžera hrvatskih poduzeća o utjecaju društvenih mreža na marke poduzeća
F Kutnjak, I Gregurec
CroDiM: International Journal of Marketing Science 3 (1), 186-202, 2020
5*2020
Word-of-Mouth Marketing within Social Networking Sites
I Gregurec, B Tomas, A Coric
Central European Conference on Information and Intelligent Systems, 227, 2011
52011
Stavovi potrošača o utjecaju društvenih mreža na donošenje odluke o kupnji
L Tomašek, I Gregurec
CroDiM: International Journal of Marketing Science 5 (1), 63-76, 2022
4*2022
Perspective of consumers and sellers about the impact of COVID-19 pandemic on e-commerce
M Leskovar, I Gregurec, A Kutnjak
International journal of multidisciplinarity in business and science 7 (12 …, 2021
42021
Croatian customers attitude towards mobile advertising-SEM approach
V Slunjski, D Dobrinic, I Gregurec
Economic and Social Development: Book of Proceedings, 58-71, 2020
42020
Marketing i baze podataka
S Barbir, N Bosilj, D Dobrinić, S Gerić, I Gregurec, Ž Hutinski, V Kirinić, ...
42011
EFFECT OF VISUAL MERCHANDISING ON CROATIAN CONSUMER IMPULSE BUYING BEHAVIOUR-SEM APPROACH
R Flegar, D Dobrinic, I Gregurec
Economic and Social Development: Book of Proceedings, 26-38, 2020
32020
The Impact of Influencers on Purchasing Decision Making Process-An Example of Croatian Social Networks Users
S Mesarić, I Gregurec
Central European Conference on Information and Intelligent Systems, 193-199, 2020
32020
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