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Olivier RUBEL
Olivier RUBEL
Professor of Marketing and Analytics
Verified email at ucdavis.edu - Homepage
Title
Cited by
Cited by
Year
Beyond the opposition between altruism and self-interest: Reciprocal giving in reward-based crowdfunding
K André, S Bureau, A Gautier, O Rubel
Journal of Business Ethics 146, 313-332, 2017
1522017
Optimal advertising when envisioning a product-harm crisis
O Rubel, PA Naik, S Srinivasan
Marketing Science 30 (6), 1048-1065, 2011
1222011
Measuring and forecasting mobile game app engagement
O Rutz, A Aravindakshan, O Rubel
International Journal of Research in Marketing 36 (2), 185-199, 2019
712019
Dynamic incentives in sales force compensation
O Rubel, A Prasad
Marketing Science 35 (4), 676-689, 2016
452016
Sales Force Compensation Design for Two-Sided Market Platforms
HK Bhargava, O Rubel
Journal of Marketing Research 56 (4), 666-678, 2019
312019
Managing blood donations with marketing
A Aravindakshan, O Rubel, O Rutz
Marketing Science 34 (2), 269-280, 2015
272015
Stochastic competitive entries and dynamic pricing
O Rubel
European Journal of Operational Research 231 (2), 381-392, 2013
272013
Profiting from product-harm crises in competitive markets
O Rubel
European Journal of Operational Research, 2017
212017
Competing for consumer's attention
G Martín-Herrán, O Rubel, G Zaccour
Automatica 44 (2), 361-370, 2008
182008
A differential game of a dual distribution channel
O Rubel, G Zaccour
Advances in Dynamic Game Theory: Numerical Methods, Algorithms, and …, 2007
182007
Platform data strategy
HK Bhargava, O Rubel, EJ Altman, R Arora, J Boehnke, K Daniels, ...
Marketing Letters 31, 323-334, 2020
162020
Robust dynamic estimation
O Rubel, PA Naik
Marketing Science 36 (3), 453-467, 2017
72017
Product recalls and channel pricing
O Rubel
Games in management science: Essays in honor of georges zaccour, 75-85, 2020
42020
Managing conflicts between marketing and sales: customer acquisition in business markets
O Rubel, C Zhou, R Grewal, JS Raju
Available at SSRN 3493361, 2022
32022
Rejoinder: Dynamic Incentives in Sales Force Compensation
O Rubel, A Prasad
Marketing Science 43 (1), 232-233, 2024
2024
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Articles 1–15