Suraksha Gupta

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Pantea ForoudiAssociate Professor in MarketingVerified email at brunel.ac.uk
TC MelewarProfessor of Marketing and Strategy, Middlesex UniversityVerified email at mdx.ac.uk
Dr Mohammad ForoudiPhD on architecture and marketingVerified email at Foroudi.com
Sena OzdemirLancaster University Management SchoolVerified email at lancaster.ac.uk
Yichuan WangUniversity of SheffieldVerified email at sheffield.ac.uk
Dr. Bang NguyenRetired Professor of Marketing, PhD (Oxford Brookes University)Verified email at oxfordbrookes.net
Dr Rama KanungoAssociate Professor (Reader) in Finance and Accounting, UCLVerified email at ucl.ac.uk
philip kitchenProfessor of Marketing, ICN-Artem, Nancy, FranceVerified email at icn-artem.com
Naresh MalhotraRegents' Professor Emeritus, Georgia Institute of Technology, USAVerified email at scheller.gatech.edu
Uthayasankar SivarajahProfessor of Technology Management and Circular Economy, Kingston University LondonVerified email at kingston.ac.uk
Parth PatelAustralian Institute of Business, AustraliaVerified email at aib.edu.au
Dr Qionglei YuNewcastle UniversityVerified email at newcastle.ac.uk
Zhongqi JinMiddlesex University Business SchoolVerified email at mdx.ac.uk
Juha VäätänenProfessor, Business School, LUT University, FinlandVerified email at lut.fi
Dorothy A. YenProfessor in Marketing, Brunel University LondonVerified email at brunel.ac.uk
John M. RuddProfessor of Marketing, Warwick Business SchoolVerified email at wbs.ac.uk
Michael BourlakisProfessor in Logistics & Supply Chain ManagementVerified email at cranfield.ac.uk
Klaus SchoeferProfessor of Marketing, Newcastle University Business SchoolVerified email at ncl.ac.uk
Teck-Yong EngHenley Business School University of Reading MalaysiaVerified email at reading.ac.uk
khalid hafeezBalochitan University of IT, Engineering and Management Sciences (BUITEMS) PakistanVerified email at buitms.edu.pk

Suraksha Gupta

University of Arts, London

Verified email at fashion.arts.ac.uk

International Marketing Strategy Branding Responsible Marketing Technological Innovation SDG ESG


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Marketing innovation: A consequence of competitiveness S Gupta, NK Malhotra, M Czinkota, P Foroudi Journal of business research 69 (12), 5671-5681, 2016	465	2016
Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting P Foroudi, TC Melewar, S Gupta Journal of Business Research 67 (11), 2269-2281, 2014	454	2014
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention P Foroudi, Z Jin, S Gupta, MM Foroudi, PJ Kitchen Journal of business research 89, 462-474, 2018	435	2018
Investigating the effects of smart technology on customer dynamics and customer experience P Foroudi, S Gupta, U Sivarajah, A Broderick Computers in Human Behavior 80, 271-282, 2018	422	2018
Influence of innovation capability and customer experience on reputation and loyalty P Foroudi, Z Jin, S Gupta, TC Melewar, M Foroudi Journal of Business Research 69, 4882-4889, 2016	376	2016
Role of big data and social media analytics for business to business sustainability: A participatory web context U Sivarajah, Z Irani, S Gupta, K Mahroof Industrial Marketing Management 86, 163-179, 2020	362	2020
Sustainability as corporate culture of a brand for superior performance S Gupta, V Kumar Journal of World Business 48 (3), 311-320, 2013	317	2013
Integrating identity, strategy and communications for trust, loyalty and commitment TC Melewar, P Foroudi, S Gupta, PJ Kitchen, MM Foroudi European Journal of Marketing 51 (3), 572-604, 2017	309	2017
The impact of brand value on brand competitiveness S Gupta, D Gallear, J Rudd, P Foroudi Journal of Business Research 112, 210-222, 2020	300	2020
Enhancing university brand image and reputation through customer value co-creation behaviour P Foroudi, Q Yu, S Gupta, MM Foroudi Technological Forecasting and Social Change 138, 218-227, 2019	272	2019
The effect of digital signage on shoppers' behavior: The role of the evoked experience C Dennis, JJ Brakus, S Gupta, E Alamanos Journal of Business research 67 (11), 2250-2257, 2014	265	2014
Digital technology and marketing management capability: achieving growth in SMEs P Foroudi, S Gupta, A Nazarian, M Duda Qualitative Market Research: An International Journal 20 (2), 230-246, 2017	250	2017
A framework of place branding, place image, and place reputation: Antecedents and moderators P Foroudi, S Gupta, P Kitchen, MM Foroudi, B Nguyen Qualitative Market Research: An International Journal 19 (2), 241-264, 2016	240	2016
Leveraging big data analytics to improve quality of care in healthcare organizations: A configurational perspective Y Wang, LA Kung, S Gupta, S Ozdemir British Journal of Management 30 (2), 362-388, 2019	173	2019
The effects of trust and peer influence on corporate brand—Consumer relationships and consumer loyalty S Ozdemir, SJ Zhang, S Gupta, G Bebek Journal of Business Research 117, 791-805, 2020	156	2020
Eco-innovation for environment and waste prevention S Sumrin, S Gupta, Y Asaad, Y Wang, S Bhattacharya, P Foroudi Journal of business research 122, 627-639, 2021	139	2021
Catalysing innovation for social impact: The role of social enterprises in the Indian sanitation sector SV Ramani, S SadreGhazi, S Gupta Technological Forecasting and Social Change 121, 216-227, 2017	138	2017
Marketing innovation: a resource‐based view of international and local firms S Gupta, N Malhotra Marketing Intelligence & Planning 31 (2), 111-126, 2013	135	2013
Transfer of brand knowledge in business‐to‐business markets: a qualitative study S Gupta, TC Melewar, M Bourlakis Journal of Business & Industrial Marketing 25 (5), 395-403, 2010	131	2010
Corporate logo: History, definition, and components P Foroudi, TC Melewar, S Gupta International Studies of Management & Organization 47 (2), 176-196, 2017	127	2017

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