| Increasing trust in mobile commerce through design aesthetics YM Li, YS Yeh Computers in Human Behavior 26 (4), 673-684, 2010 | 676 | 2010 |
| Building trust in m‐commerce: contributions from quality and satisfaction Y Shao Yeh, YM Li Online Information Review 33 (6), 1066-1086, 2009 | 404 | 2009 |
| A social recommender mechanism for e-commerce: Combining similarity, trust, and relationship YM Li, CT Wu, CY Lai Decision support systems 55 (3), 740-752, 2013 | 320 | 2013 |
| Deriving market intelligence from microblogs YM Li, TY Li Decision Support Systems 55 (1), 206-217, 2013 | 260 | 2013 |
| Discovering influencers for marketing in the blogosphere YM Li, CY Lai, CW Chen Information Sciences 181 (23), 5143-5157, 2011 | 234 | 2011 |
| A diffusion mechanism for social advertising over microblogs YM Li, YL Shiu Decision Support Systems 54 (1), 9-22, 2012 | 227 | 2012 |
| Identifying influential reviewers for word-of-mouth marketing YM Li, CH Lin, CY Lai Electronic Commerce Research and Applications 9 (4), 294-304, 2010 | 216 | 2010 |
| Online social advertising via influential endorsers YM Li, YL Lee, NJ Lien International Journal of Electronic Commerce 16 (3), 119-154, 2012 | 171 | 2012 |
| TREPPS: A trust-based recommender system for peer production services YM Li, CP Kao Expert systems with applications 36 (2), 3263-3277, 2009 | 119 | 2009 |
| A social recommender mechanism for location-based group commerce YM Li, CL Chou, LF Lin Information Sciences 274, 125-142, 2014 | 107 | 2014 |
| Knowledge sharing in communities of practice: A game theoretic analysis YM Li, JH Jhang-Li European Journal of Operational Research 207 (2), 1052-1064, 2010 | 104 | 2010 |
| A synthetical approach for blog recommendation: Combining trust, social relation, and semantic analysis YM Li, CW Chen Expert Systems with Applications 36 (3), 6536-6547, 2009 | 96 | 2009 |
| Creating social intelligence for product portfolio design YM Li, HM Chen, JH Liou, LF Lin Decision Support Systems 66, 123-134, 2014 | 77 | 2014 |
| Enhancing targeted advertising with social context endorsement YM Li, L Lin, SW Chiu International Journal of Electronic Commerce 19 (1), 99-128, 2014 | 64 | 2014 |
| A social recommender mechanism for improving knowledge sharing in online forums YM Li, TF Liao, CY Lai Information Processing & Management 48 (5), 978-994, 2012 | 64 | 2012 |
| A social endorsing mechanism for target advertisement diffusion LF Lin, YM Li, WH Wu Information & Management 52 (8), 982-997, 2015 | 56 | 2015 |
| A diffusion planning mechanism for social marketing YM Li, CY Lai, LF Lin Information & Management 54 (5), 638-650, 2017 | 52 | 2017 |
| Design-to-lure in the e-shopping environment: A landscape preference approach YS Yeh, YM Li Information & Management 51 (8), 995-1004, 2014 | 50 | 2014 |
| Recommending social network applications via social filtering mechanisms YM Li, HW Hsiao, YL Lee Information Sciences 239, 18-30, 2013 | 50 | 2013 |
| A social appraisal mechanism for online purchase decision support in the micro-blogosphere YM Li, CY Lai Decision Support Systems 59, 190-205, 2014 | 46 | 2014 |
