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Co-authors
- Jennifer AakerGeneral Atlantic Professor, Stanford UniversityVerified email at stanford.edu
- Hal HershfieldProfessor of Marketing, Behavioral Decision Making, and Psychology, UCLA Anderson SchoolVerified email at anderson.ucla.edu
- Cindy ChanUniversity of TorontoVerified email at utoronto.ca
- Kathleen D. VohsVerified email at umn.edu
- Sheena IyengarS.T. Lee Professor of Business in the Management Department, Columbia Business SchoolVerified email at gsb.columbia.edu
- Amit BhattacharjeeAssociate Professor of Marketing, University of Colorado BoulderVerified email at colorado.edu
- Zoe ChanceYale School of ManagementVerified email at yale.edu
- Marissa A. SharifAssociate Professor of Marketing at the Wharton SchoolVerified email at wharton.upenn.edu
- Jordan EtkinAssociate Professor of Marketing, Duke UniversityVerified email at duke.edu
- Hengchen DaiAssociate Professor of Management and Organizations, Anderson School of Management, UCLAVerified email at anderson.ucla.edu
- Melanie RuddUniversity of HoustonVerified email at bauer.uh.edu
- Ashley WhillansAssistant ProfessorVerified email at hbs.edu
- Kelly Goldsmith, Ph.D.Owen Graduate School of Management | Vanderbilt UniversityVerified email at vanderbilt.edu
- Joel HuberAlan D. Schwartz Emeritus Professor of Marketing Duke UniversityVerified email at duke.edu
- Uri BarneaAssistant Professor of Marketing, Bocconi UniversityVerified email at unibocconi.it
- baba shivProfessor of Marketing, Stanford UniversityVerified email at stanford.edu
- Sanford E DeVoeUCLA AndersonVerified email at anderson.ucla.edu
- Adam Eric GreenbergAssistant Professor of Marketing, Bocconi UniversityVerified email at unibocconi.it
- Colin WestUniversity of Toronto, Rotman School of ManagementVerified email at rotman.utoronto.ca
- Jordi QuoidbachAssociate Professor of Organizational Behavior, ESADEVerified email at esade.edu