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Nick Bombaij
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When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics
NJF Bombaij, MG Dekimpe
International Journal of Research in Marketing 37 (1), 175-195, 2020
882020
Designing successful temporary loyalty programs: An exploratory study on retailer and country differences
NJF Bombaij, S Gelper, MG Dekimpe
International Journal of Research in Marketing 39 (4), 1275-1295, 2022
142022
Does posting about diversity and inclusion (D&I) improve engagement in social media? Antecedents and impact of D&I communication decisions
NJF Bombaij, S Mokarram-Dorri
Journal of Interactive Marketing, 10949968241239285, 2024
22024
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Articles 1–3