Durdana Ozretic Dosen
Durdana Ozretic Dosen
Professor of Marketing, University of Zagreb, Faculty of Economics & Business
Verified email at efzg.hr - Homepage
TitleCited byYear
Osnove marketinga
J Previšić, Đ Ozretić Došen
Adverta, 2007
1062007
Međunarodni marketing
J Previšć, Đ Ozretić Došen
Masmedia, 1999
103*1999
Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product
D Ozretic-Dosen, V Skare, Z Krupka
Journal of Business Research 60 (2), 130-136, 2007
972007
Osnove marketinga usluga
Đ Ozretić Došen
Mikrorad, Zagreb, 124-130, 2002
972002
The importance of branding in the development of marketing strategy of Croatia as tourist destination
Đ Ozretić Došen, T Vranešević, D Prebežac
Acta Turistica 10 (2), 110-127, 1998
671998
Osnove međunarodnog marketinga
J Previšić, Đ Ozretić Došen, Z Krupka
Školska knjiga Zagreb, 2012
35*2012
Osnove međunarodnog marketinga
J Previšić, ĐO Došen, Z Krupka
Školska knjiga, 2012
35*2012
Osnove međunarodnog marketinga
MJ J Previšić, ĐO Došen, Z Krupka, M Meler, T Kesić
Masmedia, 2000
352000
Osnove međunarodnog marketinga
J Previšić, ĐO Došen, Z Krupka, M Meler, T Kesić, M Jurše
Masmedia, 2000
352000
Osnove međunarodnog marketinga
J Previšić, Đ Ozretić Došen
Masmedia, Zagreb, 2000
352000
Osnove međunarodnog marketinga
J Previšić, Đ Ozretić Došen, Z Krupka
Školska knjiga, 0
35*
Perceived risk influence on the consumer attitude to private labels in the product’s life cycle growth stage
S Horvat, ĐO DOšEN
Economic and business review 15 (4), 267, 2013
332013
Comparing consumer innovativeness and ethnocentrism of young-adult consumers
M Rašković, Z Ding, V Škare, Đ Ozretić Došen, V Žabkar
Journal of Business Research 69 (9), 3682–3686, 2016
312016
Measuring health care service quality by using servqual
T Škare, V Škare, Đ Ozretić Došen
Revija za socijalnu politiku 17 (1), 27-44, 2010
30*2010
The effects of marketing mix elements on service brand equity
E Rajh, Đ Ozretić Došen
Economic research-Ekonomska istraživanja 22 (4), 69-83, 2009
272009
Insights on integrated marketing communications: implementation and impact in hotel companies
M Šeric, I Gil-Saura, Đ Ozretić-Došen
International Journal of Contemporary Hospitality Management 27 (5), 958-979, 2015
242015
Impact of perceived brand name origin on fashion brand’s perceived luxury
Z Krupka, D Ozretic-Dosen, J Previsic
Acta Polytechnica Hungarica 11 (3), 153-166, 2014
222014
Marketing, II
J Previšić, Đ Ozretić Došen
Izmijenjeno i dopunjeno izdanje, Adverta, Zagreb, 2004
202004
Effects of Attitudes and Consumer Ethnocentrism on Intentions to Buy Domestic vs. Foreign Products in Croatia and Bosnia and Herzegovina
T Kesić, E Rajh, Đ Ozretić Došen
Hrvatska na putu u Europsku uniju, 540-552, 2004
192004
Greening hotels - building green values into hotel services
D Hays, Đ Ozretić Došen
Tourism and hospitality management 20 (1), 85-102, 2014
182014
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Articles 1–20