Durdana Ozretic Dosen
Durdana Ozretic Dosen
Professor of Marketing, University of Zagreb, Faculty of Economics & Business
Potvrđena adresa e-pošte na efzg.hr - Početna stranica
Naslov
Citirano
Citirano
Godina
Osnove marketinga
J Previšić, Đ Ozretić Došen
Adverta, 2007
1542007
Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product
D Ozretic-Dosen, V Skare, Z Krupka
Journal of Business Research 60 (2), 130-136, 2007
1432007
Osnove marketinga usluga
Đ Ozretić Došen
1202002
Međunarodni marketing
J Previšć, Đ Ozretić Došen
Masmedia, 1999
117*1999
The importance of branding in the development of marketing strategy of Croatia as tourist destination
Đ Ozretić Došen, T Vranešević, D Prebežac
Acta Turistica 10 (2), 110-127, 1998
69*1998
Osnove međunarodnog marketinga
J Previšić, Đ Ozretić Došen, Z Krupka
Školska knjiga Zagreb, 2012
482012
Osnove međunarodnog marketinga
J Previšić, ĐO Došen, Z Krupka, M Meler, T Kesić, M Jurše
Školska knjiga, 2012
482012
Osnove međunarodnog marketinga
J Previšić, ĐO Došen, Z Krupka
Školska knjiga, 2012
482012
Osnove međunarodnog marketinga
MJ J Previšić, ĐO Došen, Z Krupka, M Meler, T Kesić
Masmedia, 2000
48*2000
Osnove međunarodnog marketinga
J Previšić, Đ Ozretić Došen
Masmedia, Zagreb, 2000
48*2000
Osnove međunarodnog marketinga
J Previšić, Đ Ozretić Došen, Z Krupka
Školska knjiga, 0
48*
Comparing consumer innovativeness and ethnocentrism of young-adult consumers
M Rašković, Z Ding, V Škare, Đ Ozretić Došen, V Žabkar
Journal of Business Research 69 (9), 3682–3686, 2016
422016
Perceived risk influence on the consumer attitude to private labels in the product's life cycle growth stage
S Horvat, ÐO Dosen
Economic and Business Review for Central and South-Eastern Europe 15 (4), 267, 2013
392013
Insights on integrated marketing communications: Implementation and impact in hotel companies
M Šeric, I Gil-Saura, Đ Ozretić-Došen
International Journal of Contemporary Hospitality Management, 2015
382015
Measuring health care service quality by using servqual
T Škare, V Škare, Đ Ozretić Došen
Revija za socijalnu politiku 17 (1), 27-44, 2010
38*2010
The effects of marketing mix elements on service brand equity
E Rajh, Đ Ozretić Došen
Economic research-Ekonomska istraživanja 22 (4), 69-83, 2009
372009
Greening hotels - building green values into hotel services
D Hays, Đ Ozretić Došen
Tourism and hospitality management 20 (1), 85-102, 2014
362014
Impact of perceived brand name origin on fashion brand’s perceived luxury
Z Krupka, D Ozretic-Dosen, J Previsic
Acta Polytechnica Hungarica 11 (3), 153-166, 2014
302014
Understanding competition and service offer in museum marketing
T Komarac, D Ozretic-Dosen, V Skare
Academia Revista Latinoamericana de Administración, 2017
262017
Enabling innovation and creativity in market-oriented firms
L Božic, Ð Ozretic-Došen
Baltic Journal of management, 2015
212015
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