Understanding competition and service offer in museum marketing T Komarac, Đ Ozretić Došen, V Škare Academia Revista Latinoamericana de Administración 30, 2017 | 57 | 2017 |
A New World for Museum Marketing? Facing the Old Dilemmas while Challenging New Market Opportunities T Komarac Market-Tržište 26 (2), 199-214, 2014 | 43 | 2014 |
Assessment of the Quality of Public Hospital Healthcare Services by using SERVQUAL D Ozretic Dosen, V Skare, V Cerfalvi, Z Bencekovic, T Komarac Acta clinica Croatica 59 (2), 285-293, 2020 | 40 | 2020 |
Managing edutainment and perceived authenticity of museum visitor experience: Insights from qualitative study T Komarac, D Ozretic Dosen, V Skare Museum Management and Curatorship 35 (2), 160-181, 2020 | 32 | 2020 |
The role of familiarity in the assessment of Turkey’s country/destination image: going beyond soap operas D Ozretic-Dosen, J Previsic, Z Krupka, V Skare, T Komarac International Journal of Culture, Tourism and Hospitality Research, 2018 | 22 | 2018 |
Discovering the determinants of museum visitors’ immersion into experience: the impact of interactivity, expectations, and skepticism T Komarac, Đ Ozretić Došen Current Issues in Tourism 25 (2), 3675-3693, 2022 | 19 | 2022 |
Osnove marketinga T Vranešević, Đ Ozretić Došen, J Pavičić, S Piri Rajh, D Sinčić Ćorić, ... Sveučilište u Zagrebu, Ekonomski fakultet, 2021 | 18 | 2021 |
The Role of the Museum Shop: Eliciting the Opinions of Museum Professionals T Komarac, Đ Ozretić Došen, V Škare International Journal of Arts Management 21 (3), 28-41, 2019 | 15 | 2019 |
Strategic brand management in emerging markets: consumer perceptions of brand extensions D Ozretic-Dosen, M Brlic, T Komarac Organizations and markets in emerging economies 9 (1), 135-153, 2018 | 14 | 2018 |
Museum marketing and virtual museums in 21st century: Can museums survive without it? T Komarac, Đ Ozretić Došen, V Škare 5th EMAC Regional Conference-Marketing Theory Challenges in Emerging Markets …, 2014 | 11 | 2014 |
The role of special event in attracting museum visitors and popularizing museums T Komarac, D Ozretic Dosen, VJ Bulatović Tourism in South East Europe... 5, 375-387, 2019 | 10 | 2019 |
Marketing usluga zagrebačkih muzeja T Komarac Specijalistički poslijediplomski rad. Ekonomski fakultet, Zagreb, 2013 | 5 | 2013 |
Uvid u percepciju muzeja i mogućnosti poboljšanja usluge muzeja: perspektiva studenata T Komarac, S Bešlić Ekonomski pregled: mjesečnik Hrvatskog društva ekonomista Zagreb 72 (3), 358-376, 2021 | 4 | 2021 |
Važnost marketinških znanja za farmaceute T Komarac Farmaceutski glasnik 69 (2), 98-101, 2013 | 4 | 2013 |
Understanding virtual museum visits: generation Z experiences T Komarac, D Ozretic Dosen Museum Management and Curatorship, Online first, 2023 | 2 | 2023 |
Perceived Private Label Authenticity: A Two-Study Analysis S Horvat, T Komarac, D Ozretic Dosen Market-Tržište 33 (SI), 47-66, 2021 | 1 | 2021 |
Urban icons as a foundation of city brand: The case of city Zagreb T Komarac, A Bašić, Đ Ozretić Došen 27th CROMAR Congres: Let the mask fall - New consumer in business and …, 2021 | 1 | 2021 |
Insights into managing marketing mix: The perspective of artist-entrepreneur T Komarac, B Bradić 11th EMAC Regional Conference "Challenging the status quo in marketing …, 2020 | 1 | 2020 |
Marketing Perceptions of National and Nature Parks Managers –The Case of Croatia D Ozretic Dosen, K Malešević, T Komarac, V Škare European Journal of Тourism Research 23, 191-207, 2019 | 1 | 2019 |
Percepcija predstavnika Generacije Z o uslugama digitalnih banaka T Komarac, T Kaurić, D Ozretic Dosen 28th CROMAR Congress: Marketing in Multiverse: from real to virtual, 183-203, 2023 | | 2023 |