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Tanja Komarac
Tanja Komarac
University of Zagreb Faculty of Economics and Business
Verified email at efzg.unizg.hr - Homepage
Title
Cited by
Cited by
Year
Understanding competition and service offer in museum marketing
T Komarac, Đ Ozretić Došen, V Škare
Academia Revista Latinoamericana de Administración 30, 2017
572017
A New World for Museum Marketing? Facing the Old Dilemmas while Challenging New Market Opportunities
T Komarac
Market-Tržište 26 (2), 199-214, 2014
432014
Assessment of the Quality of Public Hospital Healthcare Services by using SERVQUAL
D Ozretic Dosen, V Skare, V Cerfalvi, Z Bencekovic, T Komarac
Acta clinica Croatica 59 (2), 285-293, 2020
402020
Managing edutainment and perceived authenticity of museum visitor experience: Insights from qualitative study
T Komarac, D Ozretic Dosen, V Skare
Museum Management and Curatorship 35 (2), 160-181, 2020
322020
The role of familiarity in the assessment of Turkey’s country/destination image: going beyond soap operas
D Ozretic-Dosen, J Previsic, Z Krupka, V Skare, T Komarac
International Journal of Culture, Tourism and Hospitality Research, 2018
222018
Discovering the determinants of museum visitors’ immersion into experience: the impact of interactivity, expectations, and skepticism
T Komarac, Đ Ozretić Došen
Current Issues in Tourism 25 (2), 3675-3693, 2022
192022
Osnove marketinga
T Vranešević, Đ Ozretić Došen, J Pavičić, S Piri Rajh, D Sinčić Ćorić, ...
Sveučilište u Zagrebu, Ekonomski fakultet, 2021
182021
The Role of the Museum Shop: Eliciting the Opinions of Museum Professionals
T Komarac, Đ Ozretić Došen, V Škare
International Journal of Arts Management 21 (3), 28-41, 2019
152019
Strategic brand management in emerging markets: consumer perceptions of brand extensions
D Ozretic-Dosen, M Brlic, T Komarac
Organizations and markets in emerging economies 9 (1), 135-153, 2018
142018
Museum marketing and virtual museums in 21st century: Can museums survive without it?
T Komarac, Đ Ozretić Došen, V Škare
5th EMAC Regional Conference-Marketing Theory Challenges in Emerging Markets …, 2014
112014
The role of special event in attracting museum visitors and popularizing museums
T Komarac, D Ozretic Dosen, VJ Bulatović
Tourism in South East Europe... 5, 375-387, 2019
102019
Marketing usluga zagrebačkih muzeja
T Komarac
Specijalistički poslijediplomski rad. Ekonomski fakultet, Zagreb, 2013
52013
Uvid u percepciju muzeja i mogućnosti poboljšanja usluge muzeja: perspektiva studenata
T Komarac, S Bešlić
Ekonomski pregled: mjesečnik Hrvatskog društva ekonomista Zagreb 72 (3), 358-376, 2021
42021
Važnost marketinških znanja za farmaceute
T Komarac
Farmaceutski glasnik 69 (2), 98-101, 2013
42013
Understanding virtual museum visits: generation Z experiences
T Komarac, D Ozretic Dosen
Museum Management and Curatorship, Online first, 2023
22023
Perceived Private Label Authenticity: A Two-Study Analysis
S Horvat, T Komarac, D Ozretic Dosen
Market-Tržište 33 (SI), 47-66, 2021
12021
Urban icons as a foundation of city brand: The case of city Zagreb
T Komarac, A Bašić, Đ Ozretić Došen
27th CROMAR Congres: Let the mask fall - New consumer in business and …, 2021
12021
Insights into managing marketing mix: The perspective of artist-entrepreneur
T Komarac, B Bradić
11th EMAC Regional Conference "Challenging the status quo in marketing …, 2020
12020
Marketing Perceptions of National and Nature Parks Managers –The Case of Croatia
D Ozretic Dosen, K Malešević, T Komarac, V Škare
European Journal of Тourism Research 23, 191-207, 2019
12019
Percepcija predstavnika Generacije Z o uslugama digitalnih banaka
T Komarac, T Kaurić, D Ozretic Dosen
28th CROMAR Congress: Marketing in Multiverse: from real to virtual, 183-203, 2023
2023
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