| A new world for museum marketing? Facing the old dilemmas while challenging new market opportunities T Komarac Trziste= Market 26 (2), 199, 2014 | 27 | 2014 |
| Understanding competition and service offer in museum marketing T Komarac, Đ Ozretić Došen, V Škare Academia Revista Latinoamericana de Administración 30, 2017 | 26 | 2017 |
| The role of familiarity in the assessment of Turkey’s country/destination image: going beyond soap operas D Ozretic-Dosen, J Previsic, Z Krupka, V Skare, T Komarac International Journal of Culture, Tourism and Hospitality Research, 2018 | 6 | 2018 |
| Strategic brand management in emerging markets: consumer perceptions of brand extensions D Ozretic-Dosen, M Brlic, T Komarac Organizations and markets in emerging economies 9 (1), 135-153, 2018 | 5 | 2018 |
| Museum marketing and virtual museums in 21st century: Can museums survive without it? T Komarac, Đ Ozretić Došen, V Škare 5th EMAC Regional Conference-Marketing Theory Challenges in Emerging Markets …, 2014 | 5 | 2014 |
| The Role of the Museum Shop: Eliciting the Opinions of Museum Professionals T Komarac, Đ Ozretić Došen, V Škare International Journal of Arts Management 21 (3), 28-41, 2019 | 3 | 2019 |
| Važnost marketinških znanja za farmaceute T Komarac Farmaceutski glasnik 69 (2), 98-101, 2013 | 3 | 2013 |
| Marketing usluga zagrebačkih muzeja T Komarac | 3 | 2013 |
| Towards Understanding Consumers' Acceptance Of Location-Based Services In Mobile Applications V Škare, ĐO Došen, J Mikulić Proceedings of 6th EMAC Regional Conference “Convergence and Divergence in …, 2015 | 1 | 2015 |
| Assessment of the Quality of Public Hospital Healthcare Services by using SERVQUAL D Ozretic Dosen, V Skare, V Cerfalvi, Z Bencekovic, T Komarac Acta clinica Croatica 59 (2), 285-293, 2020 | | 2020 |
| Insights into managing marketing mix: The perspective of artist-entrepreneur T Komarac, B Bradić 11th EMAC Regional Conference "Challenging the status quo in marketing …, 2020 | | 2020 |
| Managing edutainment and perceived authenticity of museum visitor experience: Insights from qualitative study T Komarac, D Ozretic Dosen, V Skare Museum Management and Curatorship 35 (2), 160-181, 2020 | | 2020 |
| Marketing Perceptions of National and Nature Parks Managers –The Case of Croatia D Ozretic Dosen, K Malešević, T Komarac, V Škare European Journal of Тourism Research 23, 191-207, 2019 | | 2019 |
| The role of special event in attracting museum visitors and popularizing museums T Komarac, D Ozretic Dosen, VJ Bulatović Tourism in South East Europe... 5, 375-387, 2019 | | 2019 |
| Discovering opportunities for improvement of museum shop business-example of Museum of Contemporary Art Zagreb T Komarac, Đ Ozretić Došen Istraživanje turističkih tržišta, 2019 | | 2019 |
| Uvid u percepciju muzeja i mogućnosti poboljšanja usluge muzeja: perspektiva studenata T Komarac, S Bešlić Ekonomski pregled: mjesečnik Hrvatskog društva ekonomista Zagreb, 0 | | |
| Otkrivanje prilika za poboljšanje poslovanja muzejskih prodavaonica-primjer Muzeja suvremene umjetnosti u Zagrebu T Komarac, Đ Ozretić Došen Istraživanje turističkih tržišta, 159-165, 0 | | |
| Utjecaj obrazovno-zabavnih sadržaja na percipiranu autentičnost posjetiteljeva iskustva muzejom T Komarac | | |
| Museum shops’ role in creating and delivering value: Museums professionals’ perspectives T Komarac, Đ Ozretić Došen, V Škare 45th EMAC Annual Conference" Marketing in the age of big data", 0 | | |
| Towards Understanding Consumers’ Acceptance of Location-Based Services in Mobile Applications: The Role of Perceived Value and Attitude V Škare, Đ Ozretić-Došen, T Komarac, J Mikulić European Marketing Academy 7th EMAC REGIONAL CONFERENCE Proceedings Where …, 0 | | |
Durdana Ozretic DosenProfessor of Marketing, University of Zagreb, Faculty of Economics & BusinessVerified email at efzg.hr
