Tanja Komarac
Tanja Komarac
Postdoctoral Researcher, University of Zagreb, Faculty of Economics & Business, Marketing
Verified email at efzg.hr - Homepage
Cited by
Cited by
A new world for museum marketing? Facing the old dilemmas while challenging new market opportunities
T Komarac
Trziste= Market 26 (2), 199, 2014
Understanding competition and service offer in museum marketing
T Komarac, Đ Ozretić Došen, V Škare
Academia Revista Latinoamericana de Administración 30, 2017
Museum marketing and virtual museums in 21st century: Can museums survive without it?
T Komarac, ĐO Došen, V Škare
5th EMAC Regional Conference-Marketing Theory Challenges in Emerging Markets, 2014
The role of familiarity in the assessment of Turkey’s country/destination image: going beyond soap operas
D Ozretic-Dosen, J Previsic, Z Krupka, V Skare, T Komarac
International Journal of Culture, Tourism and Hospitality Research, 2018
Strategic brand management in emerging markets: consumer perceptions of brand extensions
D Ozretic-Dosen, M Brlic, T Komarac
Organizations and Markets in Emerging Economies 9 (1), 2018
The Role of the Museum Shop: Eliciting the Opinions of Museum Professionals
T Komarac, Đ Ozretić Došen, V Škare
International Journal of Arts Management 21 (3), 28-41, 2019
Marketing usluga zagrebačkih muzeja
T Komarac
Važnost marketinških znanja za farmaceute
T Komarac
Farmaceutski glasnik 69 (2), 98-101, 2013
Towards Understanding Consumers' Acceptance Of Location-Based Services In Mobile Applications
V Škare, ĐO Došen, T Komarac, J Mikulić
Proceedings of 6th EMAC Regional Conference “Convergence and Divergence in …, 2015
Assessment of the Quality of Public Hospital Healthcare Services by using SERVQUAL
D Ozretic Dosen, V Skare, V Cerfalvi, Z Bencekovic, T Komarac
Acta clinica Croatica 59 (2), 285-293, 2020
Insights into managing marketing mix: The perspective of artist-entrepreneur
T Komarac, B Bradić
11th EMAC Regional Conference "Challenging the status quo in marketing …, 2020
Managing edutainment and perceived authenticity of museum visitor experience: Insights from qualitative study
T Komarac, D Ozretic Dosen, V Skare
Museum Management and Curatorship 35 (2), 160-181, 2020
Marketing Perceptions of National and Nature Parks Managers –The Case of Croatia
D Ozretic Dosen, K Malešević, T Komarac, V Škare
European Journal of Тourism Research 23, 191-207, 2019
The role of special event in attracting museum visitors and popularizing museums
T Komarac, D Ozretic Dosen, VJ Bulatović
Tourism in South East Europe... 5, 375-387, 2019
Discovering opportunities for improvement of museum shop business-example of Museum of Contemporary Art Zagreb
T Komarac, Đ Ozretić Došen
Istraživanje turističkih tržišta, 2019
The impact of edutainment on perceived authenticity of museum visitor experience
T Komarac
Ekonomski fakultet, Sveučilište u Zagrebu, 2018
Museum shops’ role in creating and delivering value: Museums professionals’ perspectives
T Komarac, ĐO Došen, V Škare
45th EMAC Annual Conference" Marketing in the age of big data", 2016
Towards Understanding Consumers’ Acceptance of Location-Based Services in Mobile Applications: The Role of Perceived Value and Attitude
V Škare, Đ Ozretić-Došen, T Komarac, J Mikulić
European Marketing Academy 7th EMAC REGIONAL CONFERENCE Proceedings Where …, 2016
We Would Like to Use your Current Location. What is Driving You to Opt-In?
V Škare, Đ Ozretić Došen, J Previšić, T Komarac
43rd EMAC Annual Conference-Paradigm Shifts & Interactions, 2014
Location-based mobile marketing: current insights and future research opportunities
V Škare, T Komarac, Đ Ozretić Došen
4th EMAC Regional Conference Marketing Theory Challenges in Emerging …, 2013
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