Tanja Komarac
Tanja Komarac
Postdoctoral Researcher, University of Zagreb, Faculty of Economics & Business, Marketing
Verified email at efzg.hr - Homepage
TitleCited byYear
A new world for museum marketing? Facing the old dilemmas while challenging new market opportunities
T Komarac
Trziste= Market 26 (2), 199, 2014
162014
Understanding competition and service offer in museum marketing
T Komarac, Đ Ozretić Došen, V Škare
Academia Revista Latinoamericana de Administración 30, 2017
152017
Museum marketing and virtual museums in 21st century: Can museums survive without it?
T Komarac, ĐO Došen, V Škare
5th EMAC Regional Conference-Marketing Theory Challenges in Emerging Markets, 2014
42014
Marketing usluga zagrebačkih muzeja
T Komarac
Specijalistički poslijediplomski rad. Zagreb: Ekonomski fakultet, 2013
32013
Strategic brand management in emerging markets: consumer perceptions of brand extensions
D Ozretic-Dosen, M Brlic, T Komarac
Organizations and Markets in Emerging Economies 9 (1), 2018
22018
The Role of the Museum Shop: Eliciting the Opinions of Museum Professionals
T Komarac, Đ Ozretić Došen, V Škare
International Journal of Arts Management 21 (3), 28-41, 2019
12019
Towards Understanding Consumers' Acceptance Of Location-Based Services In Mobile Applications
V Škare, ĐO Došen, T Komarac, J Mikulić
Proceedings of 6th EMAC Regional Conference “Convergence and Divergence in …, 2015
12015
Marketing Perceptions of National and Nature Parks Managers–The Case of Croatia
ĐO Došen, K Malešević, T Komarac, V Škare
European Journal of Тourism Research, 2019
2019
Managing edutainment and perceived authenticity of museum visitor experience: Insights from qualitative study
T Komarac, ĐO Došen, V Škare
Museum management and curatorship, 2019
2019
The role of special event in attracting museum visitors and popularizing museums
T Komarac, ĐO Došen, VJ Bulatović
Tourism in South East Europe... 5, 375-387, 2019
2019
Discovering opportunities for improvement of museum shop business-example of Museum of Contemporary Art Zagreb
T Komarac, ĐO Došen
Istraživanje turističkih tržišta, 2019
2019
The role of familiarity in the assessment of Turkey’s country/destination image: going beyond soap operas
D Ozretic-Dosen, J Previsic, Z Krupka, V Skare, T Komarac
International Journal of Culture, Tourism and Hospitality Research 12 (3 …, 2018
2018
The impact of edutainment on perceived authenticity of museum visitor experience
T Komarac
Ekonomski fakultet, Sveučilište u Zagrebu, 2018
2018
Exploring managers’ perceptions of marketing in national and nature parks
ĐO Došen, K Malešević, T Komarac, V Škare
EMAC 2017 Leaving Footprints, 2017
2017
Museum shops’ role in creating and delivering value: Museums professionals’ perspectives
T Komarac, ĐO Došen, V Škare
45th EMAC Annual Conference" Marketing in the age of big data", 2016
2016
Towards Understanding Consumers’ Acceptance of Location-Based Services in Mobile Applications: The Role of Perceived Value and Attitude
V Škare, Đ Ozretić-Došen, T Komarac, J Mikulić
7th EMAC Regional Conference, 2016
2016
The role of museum shop in museum's marketing activities
T Komarac, ĐO Došen, V Škare
24th CROMAR Congress" Marketing theory and practice-building bridges and …, 2015
2015
Competing with Mickey Mouse: Are Museums Aware of it? Managing Rising Competition and New Services in Museum Environment
T Komarac, ĐO Došen, Š Vatroslav
44rd EMAC Annual Conference-Collaboration in Research, 2015
2015
We Would Like to Use your Current Location. What is Driving You to Opt-In?
V Škare, ĐO Došen, J Previšić, T Komarac
43rd EMAC Annual Conference-Paradigm Shifts & Interactions, 2014
2014
Importance of marketing skills to pharmacists
T Komarac
Farmaceutski glasnik 69 (2), 98-101, 2013
2013
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