Follow
Benoit Heilbrunn
Benoit Heilbrunn
ESCP Business School
Verified email at escpeurope.eu
Title
Cited by
Cited by
Year
La consommation et ses sociologies-3e édition
B Heilbrunn
Armand Colin, 2015
1612015
Les facteurs d'attachement du consommateur à la marque
B Heilbrunn
Paris 9, 2001
1252001
Brave new brands: Cultural branding between Utopia and A-topia
B Heilbrunn
Brand culture, 92-105, 2006
1062006
La performance, une nouvelle idéologie?: critique & enjeux
B Heilbrunn
La decouverte, 2004
982004
Comportement du consommateur
MR Solomon, E Tissier-Desbordes, B Heilbrunn
Pearson, 2013
852013
La marque
B Heilbrunn
Que sais-je, 2022
802022
Le| logo
B Heilbrunn
HAL Post-Print, 2001
572001
Modalité et enjeux de la relation consommateur-marque
B Heilbrunn
Revue française de gestion 145 (4), 131-144, 2003
562003
My brand the hero? A semiotic analysis of the consumer-brand relationship
B Heilbrunn
European perspectives on consumer behaviour 370, 370, 1998
541998
Representation and legitimacy: A semiotic approach to the logo
B Heilbrunn
Approaches to Semiotics 127, 175-190, 1997
481997
La pensée bricoleuse ou le bonheur des signes: Ce que le marketing doit à Jean-Marie Floch...
B Heilbrunn, P Hetzel
Décisions marketing, 19-23, 2003
472003
A logomarca
B Heilbrunn
HAL Post-Print, 2002
382002
Consumption values and brand attachment
B Heilbrunn
ESOMAR MARKETING RESEARCH CONGRESS, 121-138, 1996
341996
Les marques transgénérationnelles
B Heilbrunn
Décisions marketing, 81-84, 1999
311999
European perspectives on consumer behaviour
M Lambkin
(No Title), 1998
291998
The object in the age of marketing romanticism
B Heilbrunn
Romancing the market, 187, 1998
291998
Le marketing à l’épreuve du design
B Heilbrunn
Le design, 2006
262006
In search of the hidden go (o) d: a philosophical deconstruction and narratological revisitation of the eschatological metaphor in marketing
B Heilbrunn
Marketing apocalypse: eschatology, escapology and the illusion of the end …, 1996
26*1996
Market mediations: Semiotic investigations on consumers, objects and brands
B Heilbrunn
Springer, 2015
192015
Le packaging
B Heilbrunn, B Barré
QUE SAIS-JE, 2012
182012
The system can't perform the operation now. Try again later.
Articles 1–20