Cristina Ziliani
Cristina Ziliani
Professore Ordinario di Marketing, Universitą di Parma
Verified email at unipr.it
Title
Cited by
Cited by
Year
From loyalty cards to micro-marketing strategies: Where is Europe's retail industry heading?
C Ziliani, S Bellini
Journal of Targeting, Measurement and Analysis for Marketing 12 (3), 281-289, 2003
752003
E-marketing: direct, database e internet marketing
C Ziliani
McGraw-Hill, 2001
582001
Micromarketing: le carte fedeltą della distribuzione in Europa
C Ziliani
Egea, 1999
511999
Micromarketing: creare valore con le informazioni di cliente
G Lugli, C Ziliani
Utet, 2004
492004
Retail micro-marketing strategies and competition
C Ziliani, S Bellini
The International Review of Retail, Distribution and Consumer Research 14 (1 …, 2004
492004
Retail shopper marketing: the future of promotional flyers
C Ziliani, M Ieva
International journal of retail & distribution management, 2015
372015
Mapping touchpoint exposure in retailing
M Ieva, C Ziliani
International Journal of Retail & Distribution Management, 2018
322018
Retail micro-marketing: strategic advance or gimmick?
C Ziliani
The International Review of Retail, Distribution and Consumer Research 10 (4 …, 2000
312000
Loyalty Marketing: Creare valore attraverso le relazioni
C Ziliani
EGEA spa, 2011
282011
Towards digital loyalty programs: insights from customer medium preference segmentation
M Ieva, C Ziliani
International Journal of Retail & Distribution Management, 2017
212017
Daily deal shoppers: What drives social couponing?
M Ieva, F De Canio, C Ziliani
Journal of Retailing and Consumer Services 40, 299-303, 2018
202018
Target promotions: How to measure and improve promotional effectiveness through individual customer information
C Ziliani
Journal of Targeting, Measurement and Analysis for Marketing 14 (3), 249-259, 2006
202006
Dalle carte fedeltą a Internet: l'evoluzione del micromarketing
G Lugli, C Ziliani
Micro & macro marketing 10 (1), 115-142, 2001
202001
Building customer loyalty in retailing: not all levers are created equal
S Bellini, MG Cardinali, C Ziliani
The International Review of Retail, Distribution and Consumer Research 21 (5 …, 2011
192011
The role of customer experience touchpoints in driving loyalty intentions in services
M Ieva, C Ziliani
The TQM Journal, 2018
162018
Online versus offline promotional communication: evaluating the effect of medium on customer response
M Ieva, C Ziliani, JC Gįzquez-Abad, I D'attoma
Journal of Advertising Research 58 (3), 338-348, 2018
142018
Promotion Revolution: Nuove strategie e nuovi protagonisti della promozione 2.0
C Ziliani
EGEA spa, 2015
102015
Lezioni dai leader: analisi e valutazione dei diversi orientamenti di micromarketing
C Ziliani
Industria & distribuzione, 1999
91999
Innovation in brand promotion: reacting to the economic crisis with digital channels and customer insight
C Ziliani, M Ieva
National Brands and Private Labels in Retailing, 151-159, 2014
82014
Retailing in Italy-players, strategies and trends
C Ziliani, E Fornari, S Grandi, MG Cardinali, D Fornari, F Negri, ...
European Retail Research, 167-201, 2011
82011
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