Cristina Ziliani
Cristina Ziliani
Professore Associato di Marketing, Universitŕ di Parma
Verified email at unipr.it
TitleCited byYear
From loyalty cards to micro-marketing strategies: Where is Europe's retail industry heading?
C Ziliani, S Bellini
Journal of Targeting, Measurement and Analysis for Marketing 12 (3), 281-289, 2003
702003
E-marketing: direct, database e internet marketing
C Ziliani
McGraw-Hill, 2001
582001
Micromarketing: le carte fedeltŕ della distribuzione in Europa
C Ziliani
Egea, 1999
541999
Micromarketing: creare valore con le informazioni di cliente
G Lugli, C Ziliani
Utet, 2004
482004
Retail micro-marketing strategies and competition
C Ziliani, S Bellini
The International Review of Retail, Distribution and Consumer Research 14 (1 …, 2004
442004
Retail micro-marketing: strategic advance or gimmick?
C Ziliani
The International Review of Retail, Distribution and Consumer Research 10 (4 …, 2000
302000
Retail shopper marketing: the future of promotional flyers
C Ziliani, M Ieva
International journal of retail & distribution management, 2015
292015
Loyalty Marketing: Creare valore attraverso le relazioni
C Ziliani
EGEA spa, 2011
272011
Building customer loyalty in retailing: not all levers are created equal
S Bellini, MG Cardinali, C Ziliani
The International Review of Retail, Distribution and Consumer Research 21 (5 …, 2011
192011
Dalle carte fedeltŕ a Internet: l'evoluzione del micromarketing
G Lugli, C Ziliani
Micro & macro marketing 10 (1), 115-142, 2001
192001
Target promotions: How to measure and improve promotional effectiveness through individual customer information
C Ziliani
Journal of Targeting, Measurement and Analysis for Marketing 14 (3), 249-259, 2006
182006
Mapping touchpoint exposure in retailing: Implications for developing an omnichannel customer experience
M Ieva, C Ziliani
International Journal of Retail & Distribution Management 46 (3), 304-322, 2018
152018
Towards digital loyalty programs: insights from customer medium preference segmentation
M Ieva, C Ziliani
International Journal of Retail & Distribution Management, 2017
142017
Daily deal shoppers: What drives social couponing?
M Ieva, F De Canio, C Ziliani
Journal of Retailing and Consumer Services 40, 299-303, 2018
132018
The role of customer experience touchpoints in driving loyalty intentions in services
M Ieva, C Ziliani
The TQM Journal, 2018
112018
Promotion Revolution: Nuove strategie e nuovi protagonisti della promozione 2.0
C Ziliani
EGEA spa, 2015
102015
Lezioni dai leader: analisi e valutazione dei diversi orientamenti di micromarketing
C Ziliani
Industria & distribuzione, 1999
101999
Online versus offline promotional communication: evaluating the effect of medium on customer response
M Ieva, C Ziliani, JC Gázquez-Abad, I D'attoma
Journal of Advertising Research 58 (3), 338-348, 2018
92018
Retailing in Italy-players, strategies and trends
C Ziliani, E Fornari, S Grandi, MG Cardinali, D Fornari, F Negri, ...
European Retail Research, 167-201, 2011
82011
I percorsi di sviluppo del micromarketing delle aziende commerciali
C Ziliani
Industria & distribuzione, 2002
82002
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