Géraldine Michel
Géraldine Michel
Professeur marketing
Verified email at univ-paris1.fr
Title
Cited by
Cited by
Year
Nonprofit brand image and typicality influences on charitable giving
G Michel, S Rieunier
Journal of Business Research 65 (5), 701-707, 2012
1532012
Au cœur de la marque: créer, gérer, développer et évaluer sa marque
G Michel
Dunod, 2004
135*2004
Co-branding: clarification du concept
JJ Cegarra, G Michel
Recherche et Applications en Marketing (French Edition) 16 (4), 57-69, 2001
1222001
L'évolution des marques: approche par la théorie du noyau central
G Michel
Recherche et Applications en Marketing (French Edition) 14 (4), 32-53, 1999
1021999
Brand personification through the use of spokespeople: An exploratory study of ordinary employees, CEOs, and celebrities featured in advertising
N Fleck, G Michel, V Zeitoun
Psychology & Marketing 31 (1), 84-92, 2014
752014
Retail brand equity: A model based on its dimensions and effects
I Gil-Saura, ME Ruiz-Molina, G Michel, A Corraliza-Zapata
The International Review of Retail, Distribution and Consumer Research 23 (2 …, 2013
552013
Why negative brand extension evaluations do not always negatively affect the brand: The role of central and peripheral brand associations
G Michel, N Donthu
Journal of Business Research 67 (12), 2611-2619, 2014
502014
La stratégie d’extension de marque
G Michel
Paris, Vuibert, 2000
462000
When do advertising parodies hurt?: The power of humor and credibility in viral spoof advertisements
O Sabri, G Michel
Journal of Advertising Research 54 (2), 233-247, 2014
332014
Gestion de l'extension de marque et de son impact sur la marque-mère
G Michel
Décisions Marketing, 25-35, 1998
321998
L'extension de gamme verticale: clarification du concept
G Michel, B Salha
Recherche et Applications en Marketing (French Edition) 20 (1), 65-78, 2005
282005
La stratégie de contacts multicanal: opportunités, risques et facteurs clés de succès
JP Helfer, G Michel
Décisions marketing, 33-41, 2006
262006
Vertical product line extension strategies: An evaluation of brand halo effect according to range level
É Tafani, G Michel, E Rosa
Recherche et Applications En Marketing (English Edition) 24 (2), 73-88, 2009
252009
Co-branding: clarification du concept et proposition d’un modèle d’évaluation
J Cegarra, G Michel
Actes du 16ème congrès de l’AFM, Montréal, 2000
242000
Establishing brand essence across borders
G Michel, T Ambler
Journal of Brand Management 6 (5), 333-345, 1999
211999
Rôle du processus de catégorisation dans le fonctionnement des représentations sociales: une application dans le champ du marketing
E Rosa, E Tafani, G Michel, JC Abric
Les cahiers internationaux de psychologie sociale, 253-281, 2011
202011
Salesperson–brand relationship: main dimensions and impact within the context of private brand retailing
G Michel, M Merk, S Eroglu
Journal of Personal Selling & Sales Management 35 (4), 314-333, 2015
192015
How brand gives employees meaning: Towards an extended view of brand equity
F Berger-Remy, G Michel
Recherche et Applications en Marketing (English Edition) 30 (2), 30-54, 2015
182015
From brand identity to polysemous brands: Commentary on “Performing identities: Processes of brand and stakeholder identity co-construction”
G Michel
Journal of Business Research 70, 453-455, 2017
172017
Management transversal de la marque: Une exploration au coeur des marques
G Michel
Dunod, 2013
17*2013
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Articles 1–20