| Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India R Thakur, M Srivastava Internet Research 24 (3), 369-392, 2014 | 795 | 2014 |
| Exploring the link between customer experience–loyalty–consumer spend M Srivastava, D Kaul Journal of Retailing and Consumer Services 31, 277-286, 2016 | 368 | 2016 |
| Social interaction, convenience and customer satisfaction: The mediating effect of customer experience M Srivastava, D Kaul Journal of Retailing and Consumer Services 21 (6), 2014 | 348 | 2014 |
| Attitudinal factors, financial literacy, and stock market participation" AR Sreeram Sivaramakrishnan, Mala Srivastava International Journal of Bank Marketing, 35 (5), 818-841, 2017 | 326 | 2017 |
| A study on the impact of consumer risk perception and innovativeness on online shopping in India M Rakhi Thakur International Journal of Retail & Distribution Management, 43 (2), 2015 | 278 | 2015 |
| Customer usage intention of mobile commerce in India: an empirical study R Thakur, M Srivastava Journal of Indian Business Research 5 (1), 52-72, 2013 | 249 | 2013 |
| Brand image formation as a function of involvement and familiarity M Srivastava, RM Kamdar Paradigm 13 (1), 84-90, 2009 | 63 | 2009 |
| Impact of service failure attributions on dissatisfaction: Revisiting attribution theory M Srivastava, A Gosain Journal of Management Research 20 (2), 99-112, 2020 | 24 | 2020 |
| Financial well-being, risk avoidance and stock market participation S Sivaramakrishnan, M Srivastava International Journal of Financial Services Management 9 (4), 326-344, 2019 | 11 | 2019 |
| Turning point analysis of brand love trajectories VP Gumparthi, M Srivastava, D Chatterjee Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2021 | 5 | 2021 |
| Antecedents to an evangelising consumer C D'Lima, M Srivastava International Journal of Management Concepts and Philosophy 12 (4), 448-462, 2019 | 3 | 2019 |
| Contemporary Conceptualization of Customer Orientation in Indian Banking and Financial Services M Srivastava, M Luthia SMART Journal of Business Management Studies 13 (1), 19-26, 2017 | 3 | 2017 |
| Management essentials: A recipe for business success VP Gumparthi, M Srivastava South Asian Journal of Management 27 (2), 232-235, 2020 | 2 | 2020 |
| ’The Internationalization of the Banking Sector and the Service Challenges Faced by the Public Sector Banks’ in Managing Economic Liberalization in south Asia-Directions for … M Shrivastava Macmillan India Ltd., New Delhi, 1998 | 2 | 1998 |
| Communication styles of middle level executives S Khanvilkar, M Srivastava International Journal of Process Management and Benchmarking 6 (3), pp.328 - 342, 2016 | 1 | 2016 |
| The Social Influences in Consumer-Brand Relationships: The Moderating Roles of Gender and Consumer Age VP Gumparthi, M Srivastava Journal of Promotion Management, 1-44, 2024 | | 2024 |
| MANUFACTURING STRATEGY AND PERFORMANCE THE MODERATING ROLE OF ENTREPRENEURIAL ORIENTATION AP Mala Srivastava International Journal of Strategic Management 17 (1), 2017 | | 2017 |
| Mala Srivastava and Mahesh Luthia (2016). Impact of communication skills on relational outcomes in banking and financial services. MSM Luthia The International Manager 3 (10), 1-13, 2016 | | 2016 |
| EXAMINING THE INFLUENCE OF USAGE OF SALES TECHNOLOGY ON RELATIONAL OUTCOMES THROUGH CUSTOMER ORIENTED BEHAVIOUR MSM Luthia EXCEL International Journal of Multidisciplinary Management Studies 6 (7), 9-24, 2016 | | 2016 |
| Customer Orientation and Performance: Exploring Linear and Quadratic Effect MSM Luthia** Working paper, 2016 | | 2016 |
