| Let your banner wave? Antecedents and performance implications of retailers’ private-label branding strategies KO Keller, MG Dekimpe, I Geyskens Journal of Marketing 80 (4), 1-19, 2016 | 100 | 2016 |
| How to brand your private labels I Geyskens, KO Keller, MG Dekimpe, K de Jong Business horizons 61 (3), 487-496, 2018 | 71 | 2018 |
| Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand KO Keller, I Geyskens, MG Dekimpe Journal of Marketing Research 57 (4), 677-694, 2020 | 58 | 2020 |
| Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research KO Keller, MG Dekimpe, I Geyskens Journal of Retailing 98 (1), 5-23, 2022 | 26 | 2022 |
| A War on sugar? Effects of reduced sugar content and package size in the soda category KO Keller, JY Guyt Journal of Marketing 87 (5), 698-718, 2023 | 17 | 2023 |
| Soda taxes and marketing conduct KO Keller, JY Guyt, R Grewal Journal of Marketing Research 61 (3), 393-410, 2024 | 14 | 2024 |
| Private labels: The brands of the future K Keller | 6 | 2017 |
| Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing? J Guyt, A van Lin, K Keller Available at SSRN 4416573, 2023 | 4 | 2023 |
| The Dark Side of Bottle Bills: How Price Increases, Rather than Bottle Deposits, Generate Sales Losses for Retailers K Keller, J Guyt Rather than Bottle Deposits, Generate Sales Losses for Retailers (September …, 2023 | 2 | 2023 |
| Product Price Level and Retail Price Promotion: An Empirics-First Analysis Of Promotional Conduct and Effect and Implications for Theory and Practice K Keller, R Sethuraman Available at SSRN 4562420, 2023 | 1 | 2023 |
| Retiring the Store Flyer: Effects of Ceasing Print Store Flyers on Household Grocery Shopping Behavior A van Lin, K Keller, J Guyt | | 2024 |
| Vulture Marketing: How Competitor Brands Can Capitalize on Brand Pullouts K Keller, H Van Heerde Available at SSRN 4852739, 2024 | | 2024 |
Inge GeyskensTilburg UniversityVerified email at uvt.nl
