| Discounting time and time discounting: Subjective time perception and intertemporal preferences G Zauberman, BK Kim, SA Malkoc, JR Bettman Journal of Marketing Research 46 (4), 543-556, 2009 | 847 | 2009 |
| Choosing here and now versus there and later: The moderating role of psychological distance on assortment size preferences JK Goodman, SA Malkoc Journal of Consumer Research 39 (4), 751-768, 2012 | 234 | 2012 |
| Unstuck from the concrete: Carryover effects of abstract mindsets in intertemporal preferences SA Malkoc, G Zauberman, JR Bettman Organizational Behavior and Human Decision Processes 113 (2), 112-126, 2010 | 196 | 2010 |
| Deferring versus expediting consumption: The effect of outcome concreteness on sensitivity to time horizon SA Malkoc, G Zauberman Journal of Marketing Research 43 (4), 618-627, 2006 | 189 | 2006 |
| Embedding brands within media content: The impact of message, media, and consumer characteristics on placement efficacy N Bhatnagar, L Aksoy, SA Malkoc The psychology of entertainment media, 110-127, 2003 | 177 | 2003 |
| Consuming now or later? The interactive effect of timing and attribute alignability SA Malkoc, G Zauberman, C Ulu Psychological Science 16 (5), 411-417, 2005 | 171 | 2005 |
| How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention RK Ratner, D Soman, G Zauberman, D Ariely, Z Carmon, PA Keller, ... Marketing Letters 19, 383-397, 2008 | 111 | 2008 |
| Between a Rock and a Hard Place: The Failure of the Attraction Effect Among Unattractive Alternatives WHSH Malkoc, Selin A. Journal of Consumer Psychology 23 (3), 317-329, 2013 | 79 | 2013 |
| The Calendar Mindset: Scheduling Takes the Fun Out and Puts the Work In G TONIETTO, SA MALKOC Journal of Marketing Research 53 (6), 922-936, 2016 | 64 | 2016 |
| Celebrate or Commemorate? A Material Purchase Advantage When Honoring Special Life Events BLS Joseph K Goodman, Selin A Malkoc Journal of the Association of Consumer Research 1 (4), 497-508, 2016 | 59 | 2016 |
| Psychological Analysis of Consumer Intertemporal Decisions SA Malkoc, G Zauberman Consumer Psychology Review 2 (1), 97-113, 2019 | 47 | 2019 |
| Activity versus outcome maximization in time management SA Malkoc, GN Tonietto Current opinion in psychology 26, 49-53, 2019 | 46 | 2019 |
| When an hour feels shorter: Future boundary tasks alter consumption by contracting time GN Tonietto, SA Malkoc, SM Nowlis Journal of Consumer Research 45 (5), 1085-1102, 2019 | 37* | 2019 |
| Emotions know best: The advantage of emotional versus cognitive responses to failure N Nelson, SA Malkoc, B Shiv Journal of Behavioral Decision Making 31 (1), 40-51, 2018 | 37 | 2018 |
| The Material-Experiential Asymmetry in Discounting: When Experiential Purchases Lead to More Impatience JK Goomdan, SA Malkoc, M Rosenboim Journal of Consumer Research 46 (4), 671–688, 2019 | 30 | 2019 |
| Why Are Donors More Generous with Time than Money? The Role of Perceived Control over Donations on Charitable Giving JP Costello, SA Malkoc Journal of Consumer Research, 2022 | 27 | 2022 |
| Viewing leisure as wasteful undermines enjoyment GN Tonietto, SA Malkoc, RW Reczek, MI Norton Journal of Experimental Social Psychology 97, 2021 | 23 | 2021 |
| The Threshold-Crossing Effect: Just-Below Pricing Discourages Consumers to Upgrade J Kim, SA Malkoc, JK Goodman Journal of Consumer Research 48 (6), 1096-1112, 2022 | 22 | 2022 |
| Time Will Fly During Future Fun (But Drag Until Then) GN Tonietto, EM VanEpps, SA Malkoc, SJ Maglio Journal of Consumer Psychology 32 (3), 475-483, 2022 | 6 | 2022 |
| For whom do boundaries become restrictions? The role of political orientation J Jin, SA Malkoc, RH Fazio Journal of Experimental Psychology: General, 2023 | 3 | 2023 |
Gal ZaubermanYale UniversityVerified email at yale.edu
