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Cited by
All
Since 2019
Citations
4
4
h-index
1
1
i10-index
0
0
Co-authors
Géraldine Michel
Marketing Professor
Verified email at univ-paris1.fr
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Johanna Volpert
Professor of Marketing,
Kedge Business School
Verified email at kedgebs.com -
Homepage
brand heritage
brand resurrection
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Year
Brand resurrections: How past and present narrations impact consumer reactions towards resurrected utilitarian brands
J Volpert, G Michel
Journal of Business Research 153, 479-493
, 2022
4
2022
Le patrimoine de marque au service de la résurrection des marques: orientation temporelle, routes cognitive et affective
J Volpert
Paris 1
, 2019
2019
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