Amparo Cervera-Taulet
Title
Cited by
Cited by
Year
Antecedents and consequences of market orientation in public organisations
A Cervera, A Mollá, M Sanchez
European Journal of Marketing, 2001
2522001
Relationships among customer orientation, service orientation and job satisfaction in financial services
IG Saura, GB Contri, AC Taulet, BM Velazquez
International journal of service industry management, 2005
1942005
The value of B2B relationships
I Gil‐Saura, M Frasquet‐Deltoro, A Cervera‐Taulet
Industrial Management & Data Systems, 2009
1882009
The roles of service encounters, service value, and job satisfaction in achieving customer satisfaction in business relationships
I Gil, G Berenguer, A Cervera
Industrial marketing management 37 (8), 921-939, 2008
1772008
Brand assessment: a key element of marketing strategy
H Calderon, A Cervera, A Molla
Journal of Product & Brand Management, 1997
1511997
Collaborating to innovate: Effects on customer knowledge management and performance
P Fidel, W Schlesinger, A Cervera
Journal of business research 68 (7), 1426-1428, 2015
1272015
University–industry collaboration from a relationship marketing perspective: An empirical analysis in a Spanish University
M Frasquet, H Calderón, A Cervera
Higher Education 64 (1), 85-98, 2012
902012
Benchmarking the port services: a customer oriented proposal
M Cuadrado, M Frasquet, A Cervera
Benchmarking: An International Journal, 2004
812004
Sticking with your university: the importance of satisfaction, trust, image, and shared values
W Schlesinger, A Cervera-Taulet, C Pérez-Cabañero
Studies in Higher Education 42 (12), 2178-2194, 2017
772017
Estudio bibliométrico de los modelos de medición del concepto de calidad percibida del servicio en Internet
EJ Duque-Oliva, A Cervera-Taulet, C Rodríguez-Romero
INNOVAR. Revista de Ciencias Administrativas y Sociales 16 (28), 223-243, 2006
70*2006
Value co-creation among hotels and disabled customers: An exploratory study
S Navarro, L Andreu, A Cervera
Journal of Business Research 67 (5), 813-818, 2014
672014
Tourism education: a strategic analysis model
A Cervera-Taulet, ME Ruiz-Molina
Journal of Hospitality, Leisure, Sports and Tourism Education (Pre-2012) 7 …, 2008
502008
Marketing y Orientación al mercado de la Administración Pública Local
AC Taulet
Institucio Alfons El Magnanim Diputacio de Valencia, 1999
491999
Medición de la imagen de la universidad y sus efectos sobre la identificación y lealtad del egresado: una aproximación desde el modelo de Beerli y Díaz (2003)
A Cervera, W Schlesinger, MÁ Mesta, R Sánchez
Revista Española de Investigación de Marketing ESIC 16 (2), 7-29, 2012
472012
Marketing turístico
J Cerveró, OC Iglesias, O Villacampa
EDICIONES OCTAEDRO,, 2002
452002
Estudio comparativo entre personalidad de marca ideal vs. percibida: aplicación a las compañías aéreas
W Schlesinger y Amparo Cervera
INNOVAR. Revista de Ciencias Administrativas y Sociales 18 (31), 61-75, 2008
41*2008
Sustainable entrepreneurial orientation: A business strategic approach for sustainable development
A Criado-Gomis, A Cervera-Taulet, MA Iniesta-Bonillo
Sustainability 9 (9), 1667, 2017
362017
El papel de la confianza, la imagen y los valores compartidos en la creación de valor y lealtad: aplicación a la relación egresado-universidad
W Schlesinger, A Cervera, H Calderón
Revista Española de Investigación de Marketing ESIC 18 (2), 126-139, 2014
332014
"Desarrollo de una escala de orientación al mercado en el ámbito de las administraciones públicas”
A Cervera, M Sánchez, I Gil
Revista Española de Investigación en Marketing 3 (2), 55-81, 1999
331999
Customer’s role in knowledge management and in the innovation process: effects on innovation capacity and marketing results
P Fidel, A Cervera, W Schlesinger
Knowledge Management Research & Practice 14 (2), 195-203, 2016
302016
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