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Robert E Morgan
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Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth
M Hughes, RE Morgan
Industrial marketing management 36 (5), 651-661, 2007
18592007
Business performance and dimensions of strategic orientation
RE Morgan, CA Strong
Journal of Business research 56 (3), 163-176, 2003
8752003
Gaining competitive advantage through customer value oriented management
F Huber, A Herrmann, RE Morgan
Journal of consumer marketing 18 (1), 41-53, 2001
8062001
Product‐market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance
DW Vorhies, RE Morgan, CW Autry
Strategic management journal 30 (12), 1310-1334, 2009
6032009
Differences in Perceptions of Exporting Problems Based on Firm Size andExport Market Experience
CS Katsikeas, RE Morgan
European journal of marketing 28 (5), 17-35, 1994
5611994
Theories of international trade, foreign direct investment and firm internationalization: a critique
RE Morgan, CS Katsikeas
Management decision 35 (1), 68-78, 1997
5201997
The multilevel nature of customer experience research: an integrative review and research agenda
AM Kranzbühler, MHP Kleijnen, RE Morgan, M Teerling
International Journal of Management Reviews 20 (2), 433-456, 2018
5102018
Market orientation, generative learning, innovation strategy and business performance inter‐relationships in bioscience firms
RE Morgan, P Berthon
Journal of management studies 45 (8), 1329-1353, 2008
4932008
Value in business and industrial marketing: Past, present, and future
A Lindgreen, MK Hingley, DB Grant, RE Morgan
Industrial Marketing Management 41 (1), 207-214, 2012
4702012
Market orientation and dimensions of strategic orientation
RE Morgan, CA Strong
European journal of marketing 32 (11/12), 1051-1073, 1998
4681998
Stimulating dynamic value: Social capital and business incubation as a pathway to competitive success
M Hughes, RD Ireland, RE Morgan
Long Range Planning 40 (2), 154-177, 2007
3952007
The digital marketing capabilities gap
D Herhausen, D Miočević, RE Morgan, MHP Kleijnen
Industrial Marketing Management 90, 276-290, 2020
3642020
Teleworking: an assessment of the benefits and challenges
RE Morgan
European Business Review 16 (4), 344-357, 2004
3172004
Exploitative Learning and Entrepreneurial Orientation Alignment in Emerging Young Firms: Implications for Market and Response Performance*
M Hughes, P Hughes, RE Morgan
British Journal of Management 18 (4), 359-375, 2007
3012007
Obstacles to export initiation and expansion
RE Morgan, CS Katsikeas
Omega 25 (6), 677-690, 1997
2341997
Export stimuli and export barriers: evidence from empirical research studies
RE Morgan
European Business Review 97 (2), 68-79, 1997
2291997
Realizing product-market advantage in high-technology international new ventures: The mediating role of ambidextrous innovation
M Hughes, SL Martin, RE Morgan, MJ Robson
Journal of International Marketing, 1-21, 2010
2192010
Market orientation and organizational learning capabilities
RE Morgan, CS Katsikeas, K Appiah-Adu
Journal of marketing management 14 (4), 353-381, 1998
2071998
Factors facilitating and impeding the development of export market-oriented behavior: A study of Hong Kong manufacturing exporters
JW Cadogan, CC Cui, RE Morgan, VM Story
Industrial marketing management 35 (5), 634-647, 2006
1992006
The effect of market and learning orientation on strategy dynamics: The contributing effect of organisational change capability
T McGuinness, RE Morgan
European Journal of Marketing 39 (11/12), 1306-1326, 2005
1772005
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Articles 1–20