Nathalie Peña Garcia
Nathalie Peña Garcia
CESA Business School
Verified email at cesa.edu.co - Homepage
TitleCited byYear
Perceived Value and Trust as Antecedents of the Intention to Purchase On-line: the Colombian Case
N Peña García
Cuadernos de Administración (Universidad del Valle) 30 (51), 15-24, 2014
30*2014
e-Loyalty formation: A cross-cultural comparison of Spain and Colombia
N Peña-García, I Gil-Saura, A Rodríguez-Orejuela
Journal of Electronic Commerce Research 19 (4), 336-356, 2018
42018
Spreading the Word: How Customer Experience in a Traditional Retail Setting Influences Consumer Traditional and Electronic Word-of-mouth Intention
R Siqueira, N Peña-García, E ter Horst, G Molina
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS 37, 2019
1*2019
Emotion and reason: the moderating effect of gender in online shopping behavior
N Peña-García, I Gil-Saura, A Rodríguez-Orejuela
Innovar 28 (69), 117-131, 2018
1*2018
La adopción de las tiendas electrónicas en una economía emergente: Una aplicación del TAM
N Peña-García, M Charfuelán-Aguirre, A Rodríguez-Orejuela
1*2018
Trajectories of innovation: A new approach to studying innovation performance
J Juliao-Rossi, C Forero-Pineda, M Losada-Otalora, N Peña-García
Journal of Business Research, 2019
2019
20 ADOPCIÓN DEL COMERCIO ELECTRÓNICO EN UNA ECONOMÍA EMERGENTE
NP García, IG Saura, HAR Orejuela
Procceding, 2018
2018
Factores Motivacionales y Comportamiento del Consumidor Online: Una aproximación cross-cultural
N Peña García
Universitat de Valencia, 2016
2016
Comportamiento en el canal electrónico: Antecedentes de la intención de compra en una economía emergente
N Peña-García, I Gil-Saura, A Rodríguez-Orejuela
En la Piel del Cliente: Escuchar, atraer, retener, 127-146, 2015
2015
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Articles 1–9