| Purchase intention and purchase behavior online: A cross-cultural approach N Peña-García, I Gil-Saura, A Rodríguez-Orejuela, R Siqueira-Junior Heliyon 6, 1-11, 2020 | 589* | 2020 |
| Perceived Value and Trust as Antecedents of the Intention to Purchase On-line: the Colombian Case N Peña García Cuadernos de Administración (Universidad del Valle) 30 (51), 15-24, 2014 | 164* | 2014 |
| Spreading the Word: How Customer Experience in a Traditional Retail Setting Influences Consumer Traditional and Electronic Word-of-mouth Intention R Siqueira, N Peña-García, E ter Horst, G Molina ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS 37, 2019 | 89 | 2019 |
| Emotion and reason: The moderating effect of gender in online shopping behavior N Peña-García, I Gil-Saura, A Rodríguez-Orejuela Innovar 28 (69), 117, 2018 | 66* | 2018 |
| Interpersonal conflict at work and knowledge hiding in service organizations: the mediator role of employee well-being M Losada-Otálora, N Peña-García, ID Sánchez International Journal of Quality and Services Sciences, 2021 | 45 | 2021 |
| e-Loyalty formation: A cross-cultural comparison of Spain and Colombia N Peña-García, I Gil-Saura, A Rodríguez-Orejuela Journal of Electronic Commerce Research 19 (4), 336-356, 2018 | 28 | 2018 |
| Trajectories of innovation: A new approach to studying innovation performance J Juliao-Rossi, C Forero-Pineda, M Losada-Otalora, N Peña-García Journal of Business Research, 2020 | 26 | 2020 |
| A 2020 perspective on “Spreading the word: How customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth intention” J Siqueira, N Peña-García, E Ter Horst, G Molina Electronic Commerce Research and Applications 40, 100930, 2020 | 18 | 2020 |
| Factores que motivan la compra por impulso en el contexto de la compra en grupo en línea M Rodríguez-Orejuela, A., Peña-García, N., & Casañas-Chavez Revista Escuela De Administración De Negocios 89, 2021 | 16 | 2021 |
| La adopción de las tiendas electrónicas en una economía emergente: Una aplicación del TAM N Peña-García, M Charfuelán-Aguirre, A Rodríguez-Orejuela | 16* | 2018 |
| Co-Creation of Value and Customer Experience: An Application in Online Banking N Peña-García, M Losada-Otálora, J Juliao-Rossi, A Rodríguez-Orejuela Sustainability 13 (18), 1-15, 2021 | 12 | 2021 |
| Factores Motivacionales y Comportamiento del Consumidor Online: Una aproximación cross-cultural N Peña García Universitat de Valencia, 2016 | 9 | 2016 |
| Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country JR Siqueira Junior, E ter Horst, G Molina, LH Gunn, F Reinoso-Carvalho, ... Journal of Marketing Analytics, 95-115, 2023 | 6 | 2023 |
| The Role of Brand Commitment in the Retail Sector: The Relation with Open Innovation J Siqueira, N Peña-García, E Ter Horst, G Molina, M Villamil Journal of Open Innovation: Technology, Market and Complexity 7 (2), 154, 2021 | 5 | 2021 |
| What type of client do you need? The brand value co-creation in the banking sector N Peña-García, M Losada-Otálora, J Juliao-Rossi Frontiers in Psychology 13, 1-18, 2022 | 4 | 2022 |
| Deterioration of the subjective financial well-being during the coronavirus pandemic: a latent transition analysis M Losada-Otálora, N Peña-García, JL Juliao-Rossi International Journal of Bank Marketing 41 (6), 1414-1442, 2023 | 2 | 2023 |
| La Urgencia para Comprar Impulsivamente en Tiendas de Ventas Agrupadas Online - OGB MI Casañas, N Peña-García, A Rodríguez-Orejuela | 2* | 2020 |
| Recommend or Not: Is Generation the Key? A Perspective from the SOR Paradigm for Online Stores in Colombia N Peña-García, D van der Woude, A Rodríguez-Orejuela Sustainability 14 (23), 1-16, 2022 | 1 | 2022 |
| Comportamiento en el canal electrónico: Antecedentes de la intención de compra en una economía emergente N Peña-García, I Gil-Saura, A Rodríguez-Orejuela En la Piel del Cliente: Escuchar, atraer, retener, 127-146, 2015 | 1 | 2015 |
| Resources integrators in social media: an analysis of value cocreation M Losada-Otalora, N Peña-García, J Juliao-Rossi European Business Review, 2024 | | 2024 |
Irene Gil-SauraProfessor of Marketing, University of Valencia, SpainVerified email at uv.es
