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Mohammad Hatim Abuljadail
Mohammad Hatim Abuljadail
King Abdulaziz University, Associate Professor of Marketing Communication
Potvrđena adresa e-pošte na kau.edu.sa - Početna stranica
Naslov
Citirano
Citirano
Godina
Life-span differences in the uses and gratifications of tablets: Implications for older adults
K Magsamen-Conrad, J Dowd, M Abuljadail, S Alsulaiman, A Shareefi
Computers in human behavior 52, 96-106, 2015
942015
Decline in news content engagement or news medium engagement? A longitudinal analysis of news engagement since the rise of social and mobile media 2009–2012
L Ha, Y Xu, C Yang, F Wang, L Yang, M Abuljadail, X Hu, W Jiang, ...
Journalism 19 (5), 718-739, 2018
832018
Who pays for online content? A media dependency perspective comparing young and older people
L Yang, L Ha, F Wang, M Abuljadail
International journal on media management 17 (4), 277-294, 2015
432015
The audience and business of YouTube and online videos
M Abuljadail, NC Bi, A Fisher, CY Joa, K Kim, X Wen, FR Zhang
Rowman & Littlefield, 2018
312018
Engagement and brand loyalty through social capital in social media
M Abuljadail, L Ha
International Journal of Internet Marketing and Advertising 13 (3), 197-217, 2019
252019
What do marketers post on brands’ Facebook pages in Islamic countries? An exploratory study of local and global brands in Saudi Arabia
MH Abuljadail, L Ha
Journal of Islamic Marketing 10 (4), 1272-1287, 2019
112019
What Motivates Online Shoppers to “Like” Brands' Facebook Fan Pages?
MH Abuljadail, L Ha, F Wang, L Yang
Human Behavior, Psychology, and Social Interaction in the Digital Era, 279-293, 2015
112015
International advertising
L Ha
Oxford University Press, 2014
92014
Personalized vs non-personalized recommendations: how recommender systems, recommendation sources and recommendation platforms affect trial of YouTube videos among digital …
L Ha, MH Abuljadail, CY Joa, K Kim
Journal of Islamic Marketing 13 (12), 2778-2797, 2022
72022
Human behavior, psychology, and social interaction in the digital era
A Mesquita
IGI Global, 2015
72015
Big data analytics and e-governance: Actors, opportunities, tensions, and applications
M Abuljadail, A Khalil, S Talwar, P Kaur
Technological Forecasting and Social Change 193, 122612, 2023
62023
Item non-response of different question types and formats in mixed-mode surveys: a case study of a public broadcasting TV station’s members
W Jiang, L Ha, M Abuljadail, SA Alsulaiman
Journal of Communication and Media Research 9 (1), 173-184, 2017
52017
Consumers' Engagement with Local and Global Brands on Facebook in Saudi Arabia
MH Abuljadail
Bowling Green State University, 2017
42017
YouTube self-directed learning in the US and Taiwan: an application of the personal responsibility orientation model
CY Joa, M Abuljadail, LS Ha
Online Information Review 47 (6), 1134-1154, 2023
22023
Advergames and consumer behaviour: A quantitative comparative analysis of the United Kingdom and Saudi Arabia
A Hanbazazah, C Reeve, M Abuljadail
International Journal of Marketing Studies 14 (2), 113-120, 2022
22022
Beyond global youth culture: A cross-national comparison of YouTube usage across the United States, Saudi Arabia, and Taiwan
M Abuljadail, M Harmon, L Ha
International Journal on Media Management 23 (3-4), 264-288, 2021
22021
Exploring Type of Strategies Used by Global Brands to Engage the Saudi Consumers More in Brands’ Facebook Pages in Saudi Arabia in Terms of “Like, Share and Comment”
M Abuljadail, S Badghish
المجلة العربية للإدارة 41 (1), 405-416, 2021
22021
Influence of Advergames on Brand Outcomes and Cross-Cultural Consumer Behaviour
A Hanbazazah, C Reeve, M Abuljadail
International Business Reseach 15 (8), 2022
12022
Open-ended Questions and Mixed-mode Survey? A Comparison between Telephone Survey and Online Survey
محمد ابوالجدايل, محمد
المجلة العربية للإدارة 43 (2), 387-396, 2023
2023
Comparative Analysis of the Impact of Advergames on Cultural Outcomes in the United Kingdom and Saudi Arabia
C REEVE, M Abuljadail
International Business Research 16 (2), 27-39, 2023
2023
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