| From social networking to willingness to disclose personal data when shopping online: Modelling in the context of social exchange theory S Urbonavicius, M Degutis, I Zimaitis, V Kaduskeviciute, V Skare Journal of Business Research 136, 76-85, 2021 | 46 | 2021 |
| Learning marketing online: The role of social interactions and gamification rewards V Dikcius, S Urbonavicius, K Adomaviciute, M Degutis, I Zimaitis Journal of Marketing Education 43 (2), 159-173, 2021 | 39 | 2021 |
| Social media use and paranoia: Factors that matter in online shopping I Zimaitis, M Degutis, S Urbonavicius Sustainability 12 (3), 904, 2020 | 20 | 2020 |
| Willingness to disclose personal information: how to measure it? M Degutis, S Urbonavičius, I Zimaitis, S Vatroslav, D Laurutytė Inžinerinė ekonomika 31 (4), 487-494, 2020 | 12 | 2020 |
| Impact of age on the willingness to disclose personal data in e-shopping I Zimaitis, S Urbonavicius, M Degutis, V Kaduskeviciute Proceedings of EMAC 11th Regional Conference, 2020 | 10 | 2020 |
| Influence of trust and conspiracy beliefs on the disclosure of personal data online I Zimaitis, S Urbonavičius, M Degutis, V Kaduškevičiūtė Journal of business economics and management 23 (3), 551-568, 2022 | 9 | 2022 |
| Controversial use of religious symbols in advertising J Gineikienė, I Zimaitis, S Urbonavičius Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 6 | 2015 |
| Dispositional willingness to provide personal data online: Antecedents and the mechanism V Skare, S Urbonavicius, D Laurutyte, I Zimaitis Proceedings of the European Marketing Academy 49th Conference, 2020 | 5 | 2020 |
| Impacts of store trust antecedents on willingness to disclose personal data in online shopping S Urbonavicius, M Degutis, I Zimaitis, V Skare Organizations and markets in emerging economies 14 (2 (28)), 242-259, 2023 | 2 | 2023 |
| The usefulness of gamification for enhancing customer loyalty to small e-tailers N Vilkaite-Vaitone, S Kirse, K Adomaviciute-Sakalauske, V Dikcius, ... EuroMed Journal of Business, 2024 | 1 | 2024 |
| How loyal are online store customers: a meta analysis of e-loyalty V Dikčius, K Adomavičiūtė, S Kiršė, I Zimaitis 12th International scientific conference “Business and management 2022”, May …, 2022 | 1 | 2022 |
| The impact of cultural dimensions on online store loyalty V Dikčius, K Adomavičiūtė-Sakalauskė, S Kiršė, I Zimaitis Journal of Business Economics and Management 24 (3), 576–593-576–593, 2023 | | 2023 |
| BRIDGING GAMIFICATION AND ONLINE CUSTOMER LOYALTY: QUALITATIVE EVIDENCE FROM E-TAILERS N Vilkaite-Vaitone, S Kirse, K Adomaviciute, V Dikcius, I Zimaitis 16th Annual Conference of the EuroMed Academy of Business, 2023 | | 2023 |
| APPLICATIONS OF TPB AND TAM THEORETICAL BACKGROUNDS FOR ONLINE PURCHASING RESEARCH DURING COVID-19 PANDEMIC K Adomaviciute‒Sakalauske, S Urbonavicius, S Kirse, I Zimaitis 16th Annual Conference of the EuroMed Academy of Business, 2023 | | 2023 |
| MOOCs: the factors impacting learners’ continuance intention, the intention to complete or cancel a course K Adomavičiūtė, V Dikčius, I Zimaitis Organizations and markets in emerging economies 14 (2), 412-435, 2023 | | 2023 |
| Three Steps Towards the Deeper Insights into Willingness to Disclose Personal Data in Online Shopping: An Abstract S Urbonavicius, M Degutis, I Zimaitis, V Kaduskeviciute, V Skare Academy of Marketing Science Annual Conference, 161-162, 2022 | | 2022 |
| The impact of exaggerated distrust on willingness to disclose personal data online I Zimaitis Vilniaus universitetas, 2022 | | 2022 |
| Modelling the Willingness to Disclose Personal Data in Registration to Online Store on the Basis of Social Exchange Theory I Zimaitis, S Urbonavicius, V Kaduskeviciute | | |
