Sandra Horvat
Sandra Horvat
University of Zagreb Faculty of Economics & Business
Potvrđena adresa e-pošte na net.efzg.hr
Naslov
Citirano
Citirano
Godina
Perceived risk influence on the consumer attitude to private labels in the product’s life cycle growth stage
S Horvat, ĐO DOšEN
Economic and business review 15 (4), 267, 2013
362013
Istraživanje činitelja zadovoljstva studenata
T Vranešević, M Mandić, S Horvat
Poslovna izvrsnost: znanstveni časopis za promicanje kulture kvalitete i …, 2007
182007
Influence of consumer and category characteristics on private label atittudes and purchase intention in emerging market: a conceptual model
S Horvat
International Journal of Management Cases 13 (4), 191-198, 2011
132011
Istraživanje razvoja privatnih maraka u Republici Hrvatskoj
S Horvat
Market-Tržište 21 (1), 81-94, 2009
82009
Implementation of the product life cycle concept in private label management: Focus on the growth stage
S Horvat, Đ Ozretić-Došen
Advances in National Brand and Private Label Marketing, 53-62, 2015
52015
Application of product life cycle concept to private label management
S Horvat
MARKET/TRŽIŠTE 25 (1), 63-75, 2013
42013
Primjena koncepta životnog ciklusa proizvoda u upravljanju privatnom markom
S Horvat
Market-Tržište 25 (1), 63-75, 2013
12013
Upravljanje privatnim markama u fazi rasta životnog ciklusa proizvoda
S Horvat
12012
Research of private label development in Croatia
S Horvat
Market-Tržište 21 (1), 81-94, 2009
12009
Influence of breed, parity and age on reproductive efficiency and conception rate of mares
N Prvanović, M Cergolj, M Čačić, A Gašpar, S Horvat, J Grizelj, I Getz, ...
4. Hrvatski Veterinarski Kongres, 2008
12008
EXPLORING THE MOTIVATIONAL FACTORS FOR BUYING LUXURY FASHION PRODUCTS IN DEVELOPING COUNTRIES
S Horvat, J Marinović
An Enterprise Odyssey. International Conference Proceedings, 127-128, 2018
2018
CO-BRANDING OR ALLIANCE OF BRANDS.
T VRANEŠEVIĆ, M MANDIĆ, S HORVAT
International Journal of Management Cases 19, 2017
2017
Uloga marketinških čimbenika u upravljanju cjenovnim jazom između privatnih i proizvođačkih maraka
S Horvat, H Škunca
Zbornik Ekonomskog fakulteta u Zagrebu 13 (2), 69-84, 2015
2015
Razvoj in uvajanje novega izdelka na trg: zaključna projektna naloga
S Horvat
S. Horvat, 2015
2015
Vpliv ponudbe za bivanje psa na odločitev turista o izbiri hotela
S Horvat
S. Horvat, 2015
2015
Poslovna gledišta izbora i zaštite robnih marki u malim i srednjim poduzećima u Hrvatskoj: magistarski rad
S Horvat
S. Horvat, 2015
2015
Clustering consumers of private labels in the growth stage of the product life cycle
S Horvat, Đ Ozretić Došen
2013
Consumer innovativeness as a prerequisite of private label success in emerging markets
S Horvat, ĐO Došen
4th EMAC Regional Conference Marketing Theory Challenges in Emerging Societies, 2013
2013
Private label management during the growth phase of the product life cycle
S Horvat
Ekonomski fakultet-Zagreb, Sveučilište u Zagrebu, 2012
2012
Challenges of private label production by national brand manufacturers in emerging markets
S Horvat, Đ Ozretić Došen
3rd EMAC CEE Regional Conference Marketing Theory Challenges in Emerging …, 2012
2012
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