| Perceived risk influence on the consumer attitude to private labels in the product’s life cycle growth stage S Horvat, Đ Ozretić Došen Economic and business review 15 (4), 1, 2013 | 60 | 2013 |
| Istraživanje činitelja zadovoljstva studenata T Vranešević, M Mandić, S Horvat Poslovna izvrsnost 1 (1), 83-92, 2007 | 32 | 2007 |
| The ways we perceive: A comparative analysis of manufacturer brands and private labels using implicit and explicit measures M Fuduric, A Varga, S Horvat, V Skare Journal of Business Research 142, 221-241, 2022 | 23 | 2022 |
| Influence of consumer and category characteristics on private label atittudes and purchase intention in emerging market: a conceptual model S Horvat International Journal of Management Cases 13 (4), 191-198, 2011 | 19 | 2011 |
| Osnove marketinga T Vranešević, Đ Ozretić Došen, J Pavičić, S Piri Rajh, D Sinčić Ćorić, ... | 18 | 2021 |
| Istraživanje razvoja privatnih maraka u Republici Hrvatskoj S Horvat Market-Tržište 21 (1), 81-94, 2009 | 17 | 2009 |
| Application of product life cycle concept to private label management S Horvat MARKET/TRŽIŠTE 25 (1), 63-75, 2013 | 12 | 2013 |
| Croatian Military Cartography S Horvat, Z Zeleznjak, I Durita, I Javorovic Proceedings 18, 1946-1956, 1997 | 6 | 1997 |
| Implementation of the product life cycle concept in private label management: Focus on the growth stage S Horvat, Đ Ozretić-Došen Advances in National Brand and Private Label Marketing: Second International …, 2015 | 5 | 2015 |
| Challenging the status quo in marketing research D Ozretic-Dosen, M Fuduric, S Horvat Journal of business research 143, 294-297, 2022 | 4 | 2022 |
| Managing Private Labels Based on Psychographic Consumer Segments: Emerging European Market Perspective S Horvat, ĐO Došen Organizations and Markets in Emerging Economies 11 (2), 446-461, 2020 | 4 | 2020 |
| Uloga marketinških čimbenika u upravljanju cjenovnim jazom između privatnih i proizvođačkih maraka S Horvat, H Škunca Zbornik Ekonomskog fakulteta u Zagrebu 13 (2), 69-84, 2015 | 3 | 2015 |
| Primjena koncepta životnog ciklusa proizvoda u upravljanju privatnom markom S Horvat Market-Tržište 25 (1), 63-75, 2013 | 3 | 2013 |
| Research of private label development in Croatia S Horvat Market-Tržište 21 (1), 81-94, 2009 | 2 | 2009 |
| Perceived Private Label Authenticity: A Two-Study Analysis S Horvat, T Komarac, Đ Ozretić Došen Market-Tržište 33 (Special Issue), 47-66, 2021 | 1 | 2021 |
| Odabir i trening senzorskog panela za procjenu trpkoće vina S Horvat University of Zagreb. Faculty of Food Technology and Biotechnology …, 2016 | 1 | 2016 |
| Perceived quality as a determinant of private label success S HoRVAT, I PANDA, T VRANEEVI International Journal of Management Cases 12 (2), 289-295, 2010 | 1 | 2010 |
| Branding in Business-to-Business Context: A Literature Review D Sinčić Ćorić, S Horvat The 3rd International Scientific Marketing Theory Challenges in Transitional …, 2009 | 1 | 2009 |
| Consumer perceived value of banking services in Croatia T VRANEEVI, I PANDA, S Horvat International Journal of Management Cases 10 (3), 169-179, 2008 | 1 | 2008 |
| Psychographic Clusters of Private Label Consumers M Fudurić, S Horvat, V Škare, Á Varga National Brand and Private Label Marketing Conference, 31-37, 2023 | | 2023 |
