| Customer engagement behavior: Theoretical foundations and research directions J Van Doorn, KN Lemon, V Mittal, S Nass, D Pick, P Pirner, PC Verhoef Journal of service research 13 (3), 253-266, 2010 | 5125 | 2010 |
| Buyers’ perceived switching costs and switching: a meta-analytic assessment of their antecedents D Pick, M Eisend Journal of the Academy of Marketing Science, 186-204, 2014 | 214 | 2014 |
| Customer win-back: the role of attributions and perceptions in customers’ willingness to return D Pick, JS Thomas, S Tillmanns, M Krafft Journal of the Academy of Marketing Science 44, 218-240, 2016 | 78 | 2016 |
| From CM to CRM to CN2: A Research Agenda for the Marketing Communications Transition D Schultz, EC Malthouse, D Pick Advances in Advertising Research (Vol. III) Current Insights and Future …, 2012 | 57 | 2012 |
| Customer responses to switching costs: A meta-analytic investigation of the moderating influence of culture D Pick, M Eisend Journal of International Marketing 24 (4), 39-60, 2016 | 56 | 2016 |
| Wiederaufnahme vertraglicher Geschäftsbeziehungen: eine empirische Untersuchung der Kundenperspektive D Pick Springer-Verlag, 2008 | 55 | 2008 |
| Antecedents of knowledge generation competence and its impact on innovativeness I Griese, D Pick, M Kleinaltenkamp Journal of Business & Industrial Marketing 27 (6), 468-485, 2012 | 54 | 2012 |
| When serving customers includes correcting them: Understanding the ambivalent effects of enforcing service rules J Habel, S Alavi, D Pick International Journal of Research in Marketing 34 (4), 919-941, 2017 | 49 | 2017 |
| To share or not to share? Explaining willingness to share in the context of social distance N Schreiner, D Pick, P Kenning Journal of Consumer Behaviour 17 (4), 366-378, 2018 | 39 | 2018 |
| Alternative economies as marketing systems? The role of value creation and the criticism of economic growth M Haase, I Becker, D Pick Journal of Macromarketing 38 (1), 57-72, 2018 | 37 | 2018 |
| “Switching is easy”—Service firm communications to encourage customer switching D Pick Journal of Retailing and Consumer Services 21 (July), 502-509, 2014 | 31 | 2014 |
| Never say never—Status quo and research agenda for relationship termination in b2b markets D Pick Journal of business market management 4, 91-108, 2010 | 27 | 2010 |
| Value creation in sharing networks: Towards a typology of sharing networks M Haase, D Pick Interaktive Wertschöpfung durch Dienstleistungen: Strategische Ausrichtung …, 2015 | 25 | 2015 |
| Retailing in India–Background, challenges, prospects D Pick, D Müller European Retail Research, 107-139, 2011 | 25 | 2011 |
| Gründe der Mitwirkung in der kommerziellen Sharing Economy D Pick, M Haase Marketing Review St. Gallen 32, 7-15, 2015 | 20 | 2015 |
| Status quo des Rückgewinnungsmanagements D Pick, M Krafft Kundenabwanderung: Früherkennung, Prävention, Kundenrückgewinnung, 119-141, 2009 | 19 | 2009 |
| New challenges in retail human resource management J Merkel, P Jackson, D Pick Retailing in the 21st century: Current and future trends, 257-270, 2009 | 16 | 2009 |
| Reference marketing for industrial product service systems M Rese, D Pick, K Maiwald The Philosopher's Stone for Sustainability: Proceedings of the 4th CIRP …, 2013 | 15 | 2013 |
| Kommunikation von Knappheit im Einzelhandel D Pick, P Kenning Transfer–Werbeforschung & Praxis 2, 47-57, 2012 | 11 | 2012 |
| Rückgewinnungs-Pricing im Telekommunikationssektor D Pick, J Kannler Marketing review st. gallen 26 (5), 55-60, 2009 | 10 | 2009 |
P.C. VerhoefProfessor of MarketingVerified email at rug.nl
